CTV Meets Social: How Marketers Are Scaling Video Smarter
The lines between social media and CTV are blurring and marketers are taking notice. That’s why EMARKETER and Smartly teamed up to survey 220 industry leaders on how they’re adapting. This exclusive report explores how brands are extending social video into CTV, unlocking new reach and results without additional creative production costs.
Download the report to uncover:
- 78.4% of marketers run both CTV and social ads
- 2.5 hours/day: how much time U.S. adults now spend on CTV
- Why production challenges and high costs are the biggest barriers to scaling video
- How marketers use CTV as a strategic extension of social—not a replacement
The lines between social media and CTV are blurring and marketers are taking notice. That’s why EMARKETER and Smartly teamed up to survey 220 industry leaders on how they’re adapting. This exclusive report explores how brands are extending social video into CTV, unlocking new reach and results without additional creative production costs.
Download the report to uncover:
- 78.4% of marketers run both CTV and social ads
- 2.5 hours/day: how much time U.S. adults now spend on CTV
- Why production challenges and high costs are the biggest barriers to scaling video
- How marketers use CTV as a strategic extension of social—not a replacement
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