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Smartly Partners with LiveRamp Brings Sophisticated Identity Solution to Advertisers

August 8, 2023
Lina Hagström

In the fast-paced world of digital marketing, effectively reaching and engaging target audiences has become increasingly challenging due to several factors including fragmentation, third-party cookie deprecation and changing consumer behavior. As advertisers seek to elevate their digital strategies and effectively connect with their desired customer base, Smartly.io has taken a significant step forward by partnering with LiveRamp, a global technology platform helping companies build enduring business value by collaborating responsibly with data. This collaboration enables marketers to use first-party CRM data and engage customers seamlessly across various digital and social platforms.

The Power of LiveRamp's People-Based Identifier

At the core of this partnership is LiveRamp's people-based identifier, RampID. LiveRamp’s privacy-centric identity framework spans a broad range of touchpoints, enabling advertisers to better understand consumers across complex customer journeys. By leveraging RampID, Smartly.io customers gain access to sophisticated data segments across various verticals and categories. These data segments encompass valuable insights such as opinions, purchase behavior, in-market signals, and online behavior, along with the ability to create custom audience segments.

Enhancing Customized Audience Solutions

With the integration of premium data from LiveRamp's Data Marketplace into the Smartly.io platform, marketers can supercharge their audience targeting capabilities. This opens up more meaningful engagement methods, to precisely reach target consumers with personalized messaging that resonates on a deeper level. This helps achieve more refined and impactful ad campaigns as a result of a custom targeting strategy tailored to each advertiser's specific vertical.

The Value of First-Party Data

Smartly.io has long recognized the power of first-party data in creating meaningful connections with consumers. By incorporating LiveRamp's RampID into its platform, Smartly.io empowers its customers to leverage their own CRM data effectively. This results in more accurate reach and measurement, elevating campaign execution across social and digital media platforms. In a world where privacy and data protection are paramount, the ability to harness first-party data in a privacy-conscious manner gives marketers a distinct advantage.

Preparing Marketers for the Future Ecosystem

The digital marketing landscape is constantly evolving, and being equipped to adapt to these changes is essential for marketers' long-term success. Smartly.io's integration with LiveRamp sets its customers up for success by equipping them with powerful tools to streamline processes, reach target consumers across the most popular channels and platforms globally including Snap, Meta and TikTok, and navigate the future ecosystem with confidence. By leveraging LiveRamp's sophisticated platform, marketers can stay ahead of the curve and maintain a competitive edge in an ever-changing environment.

By combining the strength of LiveRamp's people-based identifier and Data Marketplace with Smartly.io's marketing automation platform, marketers can unleash the true potential of their first-party CRM data. With this integration, Smartly.io customers are well-positioned to succeed in the current and future ecosystem, making data-driven marketing more accessible, efficient, and impactful than ever before.


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