Welcome back to our weekly blog series! Creative Director Sarah Hiraki will take you through some creative best practices she’s both developed and come across while working with some of the world’s biggest brands on their digital creative efforts.
Not dissimilar to a try on or an unboxing, tutorial and demonstration videos are popular because they’re believable and drive consideration.
Use a “tell-show-tell” structure – tell your audience what you’re about to do, show your audience how to do it step by step, and then explain why it’s beneficial. Clearly naming and labeling the steps keeps your message clear and expresses how easy/quick/fun the process is for your audience.
Go beyond a simple, “How to get started with BrandName” video – consider sourcing your content from FAQ’s or by highlighting a unique use case.
Top Tip: Your demonstrator is as important as the demonstration itself – think carefully if you want to use a bonafide expert, a first-timer, or a skeptic! Each identity has a unique perspective to offer your audience.
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