Ebooks and Reports

Your library for digital advertising trends, insights, and best practices from industry experts to help you level up as a marketing professional.

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Forrester Report: Optimize Creative and Paid Media Through a Single Source of Truth

How are marketers, like you, staying on top of the latest industry changes? To find out, we partnered with Forrester Research to survey savvy digital advertisers to uncover how they manage creative production and media execution challenges. Findings from the survey include:

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Minimize Bottlenecks and Boost Efficiency in Digital Advertising

Prepare to enhance your ad creative, scale your campaigns and streamline workflows. How to Master Media & Creative Optimization is your roadmap to accelerate your media and creative workflows, improve collaboration across your marketing organization and boost your campaign performance.

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The Work Smartly Guide to Crushing the Holiday Season 2023

It’s (almost) the most wonderful time of the year! As the holiday shopping season nears, it’s time for brands to focus on how to make the most of their social advertising.

Trends
Creatives
Performance
Strategy
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The Ultimate Guide to Creative Strategies at Scale
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Shopping Ads: Unlocking Success in the Digital Age
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Don't Make Ads, Make TikToks
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Digital Advertising Trends in 2023
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How Consumers are Shopping this Holiday Season
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Trending: Video and Creative in Social Media
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How to Engage Gen Z on Social Media
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Global Social Advertising Trends in 2022
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The Social Advertiser’s Holiday Guide 2021
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How Will Consumers Shop This Fall
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Global Social Advertising Trends in 2021
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Global Social Advertising Trends Among Retailers in 2021
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Grocery Guide for Unlocking Shopper Engagement
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Retail Re-UP: Adjusting to the Next Normal of Social Advertising
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Creative Testing Playbook
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Pin to Win - Best Practices For Brands to Get Started On Pinterest
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