Ebooks and Reports

Your library for digital advertising trends, insights, and best practices from industry experts to help you level up as a marketing professional.

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The Guide to Gen AI for Digital Advertising Excellence

Join the ranks of the 96% of advertisers who have harnessed the power of Gen AI to not only slash CPA costs, but also elevate ROAS, and streamline creative workflows, saving days of valuable work. Check out our ebook now on how Gen AI can maximize your ad success with these comprehensive insights and strategies.

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Travel Marketers' Ultimate Guide to Elevating Digital Advertising Experiences

In the world of travel marketing, constant change is the norm— marketers and creatives grapple with the reality of rapid price shifts, unpredictable weather, and the challenge of reaching diverse global audiences across languages and terrains. Get the latest digital advertising tips for travel brands in our eBook

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Digital Advertising Trends for 2024: Navigating Challenges and Strategic Shifts

Stay ahead by discovering how global industry leaders will reshape the digital advertising landscape in 2024, and get key trends to transform and future-proof your campaigns for lasting success. Smartly, together with Worldwide Business Research surveyed 300 global advertisers around their investment in digital ads, creative, and future plans.

Trends
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Forrester Report: Optimize Creative and Paid Media Through a Single Source of Truth
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How to Master Media & Creative Optimization
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The Work Smartly Guide to Crushing the Holiday Season 2023
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The Ultimate Guide to Creative Strategies at Scale
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Shopping Ads: Unlocking Success in the Digital Age
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Don't Make Ads, Make TikToks
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Digital Advertising Trends in 2023
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How Consumers are Shopping this Holiday Season
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Trending: Video and Creative in Social Media
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How to Engage Gen Z on Social Media
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Global Social Advertising Trends in 2022
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The Social Advertiser’s Holiday Guide 2021
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How Will Consumers Shop This Fall
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Global Social Advertising Trends in 2021
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Global Social Advertising Trends Among Retailers in 2021
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Grocery Guide for Unlocking Shopper Engagement
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Retail Re-UP: Adjusting to the Next Normal of Social Advertising
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Creative Testing Playbook
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Pin to Win - Best Practices For Brands to Get Started On Pinterest
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