How Consumers are Shopping this Holiday Season

40% of our respondents say they’ll start shopping for holiday gifts earlier this year than last year.

This year is unique in that the current economic climate is what seems to be largely shifting consumer behaviors and preferences. We see consumers increasingly focus on brand authenticity, product necessity, and word of mouth endorsement.

After Reading This eBook You’ll Learn:

• The mindset of the 2022 holiday shopper
• How the economy is impacting shopping behavior
• How creators can boost your advertising strategy