How to Engage Gen Z on Social Media

To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.

The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.

After Reading This Report You’ll Learn:

• What platforms Gen Z prefers
• How Gen Z uses social media to find new brands 
• What motivates Gen Z to engage with a new brand on social media