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Measure, adapt and win, in real time.
Brand Pulse is the only solution delivering real-time, cross-channel deduplicated reach, frequency, and attention measurement—so you can adapt and optimize before the moment is gone.
The new industry standard for brand measurement.
Bye, guesswork. Hello, data-driven, faster, and more effective brand campaigns on social and YouTube. Drive smarter optimizations to boost brand visibility, improve media efficiency, and deliver tangible results.
Effective reach, real Impact
Measure for deduplicated and incremental reach across Meta, TikTok, Snap, Pinterest, and YouTube in one view, while campaigns are live.
Cross-channel frequency management
Avoid ad waste by aiming for optimal exposure across channels and adjust media mix strategy in real-time.
Measure attention, not just impressions
Go beyond impressions. Know if your ads were viewed, then optimize based on engagement.
How it works:
Connect and launch
Add all social campaigns to Smartly Media, optimizing for your goals. Set cross-channel spend and goals, then launch with targeting, automation, and dynamic creative
Instantly analyze
Set custom time range from all-time to daily to see how deduplicated and channel-specific reach and frequency build in real time.
Adjust and optimize
Use daily insights to reallocate budget or refine targeting mid-flight, reducing ad fatigue and waste. Make sure every brand dollar drives impact.
"Smartly Real Time Reach and Frequency provides deduplicated reach and frequency across the major digital channels with the opportunity to optimize in real time.”
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“Working with Smartly, on one campaign in particular we saw a 90% drop in cost per incremental reach around a key media moment.”
Zenith Australia is using Smartly with an international QSR client.
increase in reach
reduction in cost per reach
chnage in budget
Faster insights. Bigger brand impact.
Brand Pulse is the industry's first and only solution that allows brand marketers to confidently measure and optimize across channels, delivering an average 79% improved spend allocation.
Find new audiences.
Single view showing incremental reach, cost per incremental reach and audience overlap and more to help you understand the value of each channel and maximize audience reach.
Clarity across platforms.
Evaluate true unique audience size. See deduplicated reach and frequency across Meta, TikTok, Snap, Pinterest, and now, YouTube, all in a single view. Adjust media mix to maximize your brand visibility.
Act with confidence mid-flight.
Make smarter mid-flight decisions by optimizing your media mix with real-time insights—attention, deduplicated reach, cost per incremental reach, frequency, audience saturation, and more—data designed for action.
Optimize for engaged audiences.
Ensure your ads are reaching the right audience. Define attention according to your goals by setting custom thresholds in seconds. Prioritize devices, channels, formats, placements, audiences and creatives that deliver attention.
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Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.