Dashboard listing selected ad variants like Cinema A and Spring Sale with approval status and user segments.

Dialog to publish variant Cinema A with manual publishing and platforms like CM360, DV360, Yahoo, Amazon selected.

Open Web

Easily control and scale your creative. Everywhere.

Run personalized, high-performing ads across top DSPs with one AI-powered platform that unifies creative production, creative activation, and performance insights.

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One creative engine. Every Open Web format.

Smartly simplifies the chaos of Open Web creative. Build, personalize, and launch ads from one AI-powered platform across all major formats and DSPs without juggling specs, tools, or teams.

Build once. Launch everywhere.

Create image, video, audio, HTML5, display and rich media ads in one flow. Auto-resize and format for every placement so you're ready for every screen and spec.

Comparison of static and animated HTML5 gym ad layouts with dumbbell images and 30% off text.

Table row showing animated variant Work in Progress for Hot Summer Sale targeting Gen Z, Millennials, Baby Boomers

Table showing ad variant Hair Products for Spring Sale across platforms with ad types and user segments listed.

Red-haired woman with long flowing hair promoting a haircare discount of 15% on full-size products.

Personalize at the pace of programmatic.

Connect to feeds, live signals, and real-time signals to serve dynamic creative that adapts to every audience by product, location, language, and more.

Activate, optimize, and prove it.

Traffic directly to DSPs like DV360, Amazon, Yahoo, The Trade Desk or ad server. Eliminate complexity and act fast on what drives performance.

Comparison of two urban bikes with impressions and percentage increases in green below images.

Remove friction. Reclaim your time.

Smartly eliminates the blockers that slow creative scale across Open Web—from HTML5 production pain to fragmented workflows and missing insights—so you can move fast and stay in control.

HTML5, made easier.

Build high-impact HTML5 ads without writing code. Use Smartly’s flexible editor to design from scratch or turn existing image and video templates into HTML5 formats that scale across DSPs. Plus, no tedious resizing.

Fewer handoffs. Faster launches.

Centralize workflows with one platform for creative review, version control, and approval. Update variations on the fly and keep performance and brand teams in sync without slowing down launches.

Know what works. And why.

Uncover which creative elements drive performance with real-time, element-level insights. Then act fast. Get smarter with every campaign and say goodbye to creative decisions based on guesswork.

All your results. One clear view.

See how creative performs across every DSP, channel, and campaign. Integrate with GA, MMPs, and more to surface insights that span social, display, and CTV. No more jumping between dashboards.