How Börlind slashed CPO by 50% Partnering with GroupM and Smartly

KEY FINDINGS:
-50%
in Cost Per Order
Industry
Agency
Company size
41,000

Börlind, a German beauty brand committed to natural excellence, chooses GroupM, a global media investment leader within the WPP network to manage their digital advertising strategies. Renowned for planning, buying, and optimizing advertising, GroupM operates worldwide, crafting strategic campaigns for optimal visibility and engagement in the dynamic media landscape.

Objective

GroupM's pursuit of efficiency and quality

Committed to excellence, GroupM prioritizes high-quality, efficient outcomes, understanding the importance of paid social. To enhance Börlind's success in diverse paid social campaigns, GroupM sought efficiency by overcoming manual tracking challenges. Recognizing the burden of manual workload, they prioritized streamlined processes to meet client demands swiftly. Enter Smartly's all-in-one digital advertising platform, the solution chosen by GroupM to streamline their approach.

Solution

Streamlined creative automation with Smartly

Smartly and GroupM transformed Börlind's campaigns, accelerating processes from ideation to execution. Acknowledging the ongoing importance of testing, Börlind needed a tool seamlessly merging creative and media capabilities, particularly for paid social campaigns. Embracing dynamic creative optimization to boost sales, Smartly emerged as the solution. This dynamic platform empowered them to craft impactful creatives for over a hundred products, perfectly aligning with the ever-evolving advertising landscape.

“Smartly is saving us so much time during the whole process which means we can then put time in and actually get a more quality output for our clients.”

Fabian Kietzmann

Chief Products & Services Officer - GroupM Germany

Results

KEY FINDINGS:
-50%
in Cost Per Order
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