inDrive scales AI-Driven Efficiency
Objective
inDrive was preparing to launch campaigns across 47 markets and needed a way to boost performance and save time while staying within budget. With multiple markets and a high volume of assets, automation and efficiency were critical to their strategy
Solution
To scale efficiently across multiple markets, inDrive turned to Smartly’s Automation Feeds and Predictive Budget Allocation. With over 6,700 creatives to manage across Facebook, Google, and TikTok, automation was key. Smartly reduced manual effort by automating 85% of ad trafficking. This centralized workflow significantly cut down operational time.
AI powered Predictive Budget Allocation automatically optimized spend across channels by making more than 160 budget adjustments per day based on real-time performance data. This continuous optimization ensured that budgets were directed toward the highest-performing platforms and audiences, ultimately reducing CPA and improving overall campaign efficiency.
"With campaigns running in 47 markets and thousands of assets to manage, Smartly helped us scale efficiently. Automation feeds saved us significant time, and AI powered Predictive Budget Allocation ensured our budget was always working where it performed best—ultimately improving ROI and reducing CPA".
inDrive scales AI-Driven Efficiency
inDrive is a global ride-hailing app that operates on a unique peer-to-peer pricing model. It allows passengers and drivers to negotiate the fare directly, offering greater flexibility and transparency. Founded in Yakutia, Russia and now headquartered in California, it operates in over 40 countries and is popular in emerging markets for its driver-friendly policies and affordability.
Objective
inDrive was preparing to launch campaigns across 47 markets and needed a way to boost performance and save time while staying within budget. With multiple markets and a high volume of assets, automation and efficiency were critical to their strategy
Solution
To scale efficiently across multiple markets, inDrive turned to Smartly’s Automation Feeds and Predictive Budget Allocation. With over 6,700 creatives to manage across Facebook, Google, and TikTok, automation was key. Smartly reduced manual effort by automating 85% of ad trafficking. This centralized workflow significantly cut down operational time.
AI powered Predictive Budget Allocation automatically optimized spend across channels by making more than 160 budget adjustments per day based on real-time performance data. This continuous optimization ensured that budgets were directed toward the highest-performing platforms and audiences, ultimately reducing CPA and improving overall campaign efficiency.
"With campaigns running in 47 markets and thousands of assets to manage, Smartly helped us scale efficiently. Automation feeds saved us significant time, and AI powered Predictive Budget Allocation ensured our budget was always working where it performed best—ultimately improving ROI and reducing CPA".
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Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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