In 2020, we adopted a 1-1-1 model for social impact, which means we dedicate 1% of our profits to philanthropy, 1% of our time to volunteering, and 1% of our product through pro bono initiatives.
We primarily focus on three social impact initiatives: Women & Girls, Education, and the Environment. In these focus areas, we carry out donation matching and engage in wider social initiatives.
Our stakeholders have increasing expectations towards using advertising for good. We want to be the industry leader in amplifying good and going beyond compliance.