How Will Consumers Shop This Fall

The events of the past year caused seismic shifts across industries.  As a result, marketers and advertisers were challenged to quickly adapt - optimizing their marketing mix and to meet consumers where they were at the
moment.

For a greater understanding of consumers’ current shopping behaviors, sentiment towards brands and what they expect going forward, we conducted a survey of 1,000 US based consumers in July 2021.

After reading this report, you will learn:

• How and where consumers will shop
• What impact data privacy has on shopping behavior
• How brands can differentiate themselves with creatives