The events of the past year caused seismic shifts across industries. As a result, marketers and advertisers were challenged to quickly adapt - optimizing their marketing mix and to meet consumers where they were at the moment.
For a greater understanding of consumers’ current shopping behaviors, sentiment towards brands and what they expect going forward, we conducteda survey of 1,000 US based consumers in July 2021.
After reading this report, you will learn:
How and where consumers will shop
What impact data privacy has on shopping behavior
How brands can differentiate themselves with creatives