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By using Smartly.io’s Modular Approach and Video Templates tool, Uber Freight produced 25 videos with a unique, targeted intro footage and value proposition, which helped them identify the most relevant ads for each of their audiences.
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Deliveroo used code-based weather overlays for Display activity and served an unified messages across Display and Meta. The channels used the same weather API and the weather video overlays produced were applied on hundreds of social ads.
VIDEO COMPLETION
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With the ability to automatically push out 5,000 ad creative variations across Facebook, TikTok, Snapchat, and YouTube the team was able to overachieve its campaign goals.
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SESSION BOOKINGS
ABOUT YOU saw a nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns. As a result, the ABOUT YOU team extended web campaign testing into the beta period while including additional markets.
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