Make your ad budget work smarter across all channels.
Our all-in-one, AI-powered platform dynamically optimizes campaigns to unlock the full potential of your advertising budget across all channels–giving you time back to focus on strategy.
Hi, ROI. Bye, manual workload.
Most platforms take hours (or days) to react to performance shifts. Predictive Budget Allocation (PBA) uses Smartly AI to see them coming, optimizing budgets in real-time. In other words? Stronger results in less time without the manual hustle.
Built to win (and keep winning)
Your budget automatically shifts to top-performing campaigns and channels based on real-time data. That means you always capitalize on winning messages.
Real-time optimization that keeps up
Intelligent optimizations instantly adjust to market changes, eliminating wasted opportunities and maximizing your budget’s potential.
All-in-one view, made just for you
Control all your advertising efforts from a single dashboard, simplifying reporting and data analysis. We could all lose a few browser tabs, right?
Intelligent AI for real smart people
You work hard. Our AI-powered solution works harder with real-time cross-channel optimization. That means more time for great ideas.
How it works:
Simple, solid set up
Let’s make this painless
You set your cross-channel goals and KPIs to match them. PBA analyzes your data to understand what your audience loves, then optimizes the campaign from the start.
Fast, lasting growth
How about some optimization?
PBA quickly aligns spend with what’s most likely to perform based on learnings, all thanks to Smartly AI. Less lag. More lift. Maximum acceleration.
Big, relentless wins
Check out the results
Your budget flows to the channels and creatives that convert in real-time, so you stay ahead of performance dips automatically. Your KPIs thank you.
"At Foot Locker, we are continuously searching for innovative solutions that help us improve not only customer experience, but also efficiency in campaign setup and optimization. Smartly's GenAI solution helped us not only scale and automate content production, but also improved campaign performance massively"
"Smartly’s ability to rapidly support new Meta products, like ASC, has allowed our team to jump on new opportunities while integrating the campaign into our current workflows. Automation feeds have allowed us to test dozens of creatives quickly and efficiently with low manual lift."
"With the help of Smartly we could test the format quickly and effectively, resulting in improvements in our results vs. other ad formats and pushing us to keep testing creative innovations."
Smart shifts. Stronger lifts.
increase in clicks
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conversion rate
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Built to think faster than your spend.
Smartly’s PBA learns from your data and adapts in real time, helping you put every dollar to its best use.
Painlessly plan ahead.
Stop reacting. Start predicting. Our AI runs simulations before launch to uncover risks, find untapped potential, and steer budgets toward what’s most likely to perform.
Full funnel. Zero waste.
No tweaks needed. Our predictive AI continuously reallocates spend across the funnel in real-time to drive performance before dips happen.
One platform. No more missed opportunities.
PBA is built into Smartly Media, so your planning, optimizing, and automating all live in the same place. No spreadsheets. No hopping between tools. Just smarter budgeting, all in one.
They came. They scaled. They crushed it.
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Brooklinen increases conversions with Smartly and Meta’s Advantage+ shopping campaigns
Smarter starts here.
Dive into the data, strategies, and real results behind better campaigns.
FAQs
Crafted for the future of your business, our exclusive AI is designed to leverage customizable first and third-party data. This empowers you to maximize your return on ad spend throughout the entire sales funnel by merging your data with our state-of-the-art cross-channel intelligence.
Enhance your insights further by seamlessly integrating incremental and Marketing Mix Modeling (MMM) insights into PBA. Tailor your approach by setting custom multipliers for platform performance, conversion, and revenue metrics. This level of customization is available at the platform, account, campaign, and ad set levels, ensuring flexibility and precision in achieving and exceeding your goals.
PBA consistently fine-tunes budgets using performance data and strategic adjustments. It optimizes precisely, allowing platforms to adapt pacing for maximum impact. This streamlines your team's budget management, potentially saving up to 5 hours a week.
Experience unparalleled productivity with AI-driven automation across the campaign lifecycle, empowering your team to concentrate on meaningful tasks such as understanding insights and scaling campaigns.
Set up in minutes and watch performance increase as the model makes the most of your budget. In fact, Smartly customers see an average 10% CPA improvement.
You input your own first or third-party data. This ensures budgets are allocated where you see results based on your preferred measurement, such as lifetime value or incrementality. Plug the data into Smartly, set it as the goal for Predictive Budget Allocation, and let AI optimization allocate budgets between campaigns or ad sets based on your end goal.
Optimize against an endless number of goals - Any GA or Adobe data for example. Also they often have internal attribution and incrementality models, for example using Marketing Mix Modeling.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.