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A New Era of Intelligent Orchestration for Stronger Outcomes
Everything you love about Smartly’s leading adtech platform, now powered by context-aware memory and autonomous agents for faster execution, continuous learning, and stronger campaign results.
What is Smartly Synapse?
Automation, optimization, and AI have always been part of Smartly. Synapse is the next evolution of that foundation - an AI optimization layer seamlessly integrated into the Smartly platform you already know and trust. Built on our unified foundation, it enables your creative and media workloads to run dramatically faster. It replaces fragmented, stitched-together adtech and individual point solutions with fully-orchestrated, expert, autonomous execution.
Not a new platform.
Not another tool.
Just a smarter Smartly.
Create, validate and improve campaigns instantly
Prompts into live campaigns in an instant
The Campaign Assembly Agent turns business intent, plans, or briefs into real campaign launches.
- Create and manage cross-channel campaigns from media plans or campaign briefs
- Easily set up feed-based campaign automation
- Prompt to create, edit, and clone campaigns, ad sets, and ads
Eliminate errors and secure your campaigns
Automatically detect inconsistencies or errors in your campaign setup to ensure campaigns align with your intent, rules, and conventions.
- Eliminate hours of manual QA across documents, spreadsheets, and platform checks
- Detect setup issues early to prevent costly errors and wasted spend
- Reduce brand-safety risks
How Synapse Turns Intent into Impact
Smartly Synapse creates a performance loop where signals, decisions, actions, and outcomes continuously inform one another. Your input, combined with Smartly’s new AI orchestration layer means every campaign and result helps the system learn, improving future recommendations, execution, and performance.
Here’s How It Works:
Absolute control meets unprecedented autonomous power.
With Smartly Synapse, you’re always in control. Define your goals, guardrails, and intent through prompts and business intelligence. Synapse combines your unique company memory with real-time market signals and industry benchmarks to drive coordinated execution. Built-in approvals ensure agents act only when you choose.
Turn signals into decision intelligence.
Smartly Synapse introduces a revolutionary Memory layer that retains knowledge tailored to your organization, such as campaign performance, user behavior, and winning creative variants. By combining deep business context with real-time signals and market trends, Synapse drives smarter decisions, greater efficiency, less manual work, and stronger performance.
Put intelligence into action.
Rooted in Smartly’s Synapse architecture, there are now three specialized, collaborative agent ecosystems - Planning, Execution, and Optimization. Together, they transform manual workflows into an autonomous powerhouse, delivering next-gen speed, precision, and performance across your entire media mix.
Absolute control meets unprecedented autonomous power.
With Smartly Synapse, you’re always in control. Define your goals, guardrails, and intent through prompts and business intelligence. Synapse combines your unique company memory with real-time market signals and industry benchmarks to drive coordinated execution. Built-in approvals ensure agents act only when you choose.
Turn signals into decision intelligence.
Smartly Synapse introduces a revolutionary Memory layer that retains knowledge tailored to your organization, such as campaign performance, user behavior, and winning creative variants. By combining deep business context with real-time signals and market trends, Synapse drives smarter decisions, greater efficiency, less manual work, and stronger performance.
Put intelligence into action.
Rooted in Smartly’s Synapse architecture, there are now three specialized, collaborative agent ecosystems - Planning, Execution, and Optimization. Together, they transform manual workflows into an autonomous powerhouse, delivering next-gen speed, precision, and performance across your entire media mix.
AI-Powered Advertising That Performs Everywhere
An all-in-one AI-powered advertising platform built to streamline creative production, campaign activation, and performance optimization — all in one place.
Create, validate and fix campaigns instantly
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Prompts into live campaigns in an instant
The Campaign Assembly Agent turns business intent, plans, or briefs into real campaign launches.
- Create and manage cross-channel campaigns from media plans or campaign briefs
- Easily set up feed-based campaign automation
- Prompt to create, edit, and clone campaigns, ad sets, and ads
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Eliminate errors and secure your campaigns
Automatically detect inconsistencies or errors in your campaign setup to ensure campaigns align with your intent, rules, and conventions.
- Eliminate hours of manual QA across documents, spreadsheets, and platform checks
- Detect setup issues early to prevent costly errors and wasted spend
- Reduce brand-safety risks
Campaign Assembly
Prompts into live campaigns in an instant
The Campaign Assembly Agent turns business intent, plans, or briefs into real campaign launches.
- Create and manage cross-channel campaigns from media plans or campaign briefs
- Easily set up feed-based campaign automation
- Prompt to create, edit, and clone campaigns, ad sets, and ads
Quality Assurance (QA)
Eliminate errors and secure your campaigns
Automatically detect inconsistencies or errors in your campaign setup to ensure campaigns align with your intent, rules, and conventions.
- Eliminate hours of manual QA across documents, spreadsheets, and platform checks
- Detect setup issues early to prevent costly errors and wasted spend
- Reduce brand-safety risks
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Plan smarter with breakthrough predictive intelligence.
Smartly’s Planning Agents deliver a massive leap in forecasting and strategy. They help teams invest with confidence by combining cross-channel intelligence, incrementality signals, market trends, and historical memory to recommend what’s best for your business.
Before a campaign even launches, these agents uncover growth opportunities, forecast reach, and identify the exact creative and media strategies most likely to drive business impact. Marketers can now translate high-level business objectives into data-driven investment decisions with industry-leading precision.
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Unrivaled speed and flawless activation.
The Execution Agent ecosystem transforms approved plans into live campaigns with dramatic speed and consistency. The Campaign Assembly Agent turns prompts and briefs into fully structured, cross-channel campaigns, eliminating manual setup.
To combat ad fatigue, the Creative Personalization agent continuously uses historical performance data to generate fresh, on-brand creative variations mid-flight. Built-in QA Agents automatically validate campaigns against your specific brand objectives and rules, eliminating costly errors before they ever impact performance.
Continuous adaptation for maximum ROI.
Driven by a closed-loop learning architecture, Optimization Agents continuously maximize your campaign outcomes in real time. With or without human input, these agents autonomously adjust budgets across channels, rotate in new creative variants, and manage ad frequency based on live performance signals and your specific goals.
By seamlessly reallocating spend to where it matters most, the Optimization Agent ecosystem ensures your media mix is always operating at peak efficiency to drive the absolute best results for your business.
What Makes Smartly Synapse Different?
Built On Trust
Unlike competitors building entirely new orchestration platforms, Smartly Synapse builds on the industry-leading unified adtech platform that top enterprise marketers already trust.
Powered By Proprietary Intelligence
Creative, performance, and incrementality data help Smartly Synapse make smarter decisions from day one.
Cross-Channel By Design
Optimize across Meta, TikTok, Google, Amazon, Pinterest, Snapchat, and more from one smarter, coordinated system.
Decision Intelligence
Not just automation. Intelligence that turns signals into actions before, during, and after campaign execution.
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Creative Data Points Daily
Reduction in CPA on average
ROAS uplift Yoy
Increased Productivity
FAQs
Synapse is designed to operate across Smartly's supported advertising channels, connecting signals and workflows across creative, media, and intelligence capabilities.
Unlike standalone AI assistants, Smartly Synapse has access to campaign performance, creative intelligence, media execution, measurement signals, and business context across the Smartly platform. The depth of intelligence gained from years of operating at scale is irreplaceable. This allows it to turn insights into coordinated actions rather than isolated recommendations.
Smartly Synapse helps marketing teams reduce manual work, improve campaign quality, accelerate execution, and make better decisions by connecting signals, intelligence, and workflows across the Smartly platform.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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