Foot Locker's Gen AI initiative results in a 28% drop in CPA
Objective
Foot Locker’s goal was to create brand consistency across their ad creative to mimic what their website looked like at any point in time. They were excited about Gen AI's potential and were eager to test the technology across their vast product catalog.
Solution
Teaming up with Smartly as one of the first to try their Gen AI capabilities, Foot Locker enhanced their Dynamic Product Ads to match their website seamlessly. They produced over 10,000 refreshed product images with new scenes in a single click, ensuring brand consistency across their ad catalog and transforming product visuals across European markets.
Results
With the new creatives generated by AI, the results drove a 32% uplift in CTR while lowering their CPA costs by 28% tested against their original ads.
Watch the video below.
Foot Locker's Gen AI initiative results in a 28% drop in CPA
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Foot Locker, Inc. is a prominent American retailer specializing in sportswear and footwear, headquartered in Midtown Manhattan, New York City, and operating in over 40 countries. Renowned for its flagship Foot Locker chain, the company’s employee' uniforms resemble those of referees, adding a distinctive touch to its brand. Foot Locker, Inc. operates 3,000 stores worldwide, employs over 32,000 individuals, and maintains a strong online presence, solidifying its position in the sports fashion industry.
Objective
Foot Locker’s goal was to create brand consistency across their ad creative to mimic what their website looked like at any point in time. They were excited about Gen AI's potential and were eager to test the technology across their vast product catalog.
Solution
Teaming up with Smartly as one of the first to try their Gen AI capabilities, Foot Locker enhanced their Dynamic Product Ads to match their website seamlessly. They produced over 10,000 refreshed product images with new scenes in a single click, ensuring brand consistency across their ad catalog and transforming product visuals across European markets.
Results
With the new creatives generated by AI, the results drove a 32% uplift in CTR while lowering their CPA costs by 28% tested against their original ads.
Watch the video below.
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