Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

About the Customer

Foot Locker, Inc. is a prominent American retailer specializing in sportswear and footwear, headquartered in Midtown Manhattan, New York City, and operating in over 40 countries. Renowned for its flagship Foot Locker chain, the company’s employee' uniforms resemble those of referees, adding a distinctive touch to its brand. Foot Locker, Inc. operates 3,000 stores worldwide, employs over 32,000 individuals, and maintains a strong online presence, solidifying its position in the sports fashion industry.

Industry

Retail / E-commerce

Company Size

32,000

Objective

Foot Locker’s goal was to create brand consistency across their ad creative to mimic what their website looked like at any point in time. They were excited about Gen AI's potential and were eager to test the technology across their vast product catalog.

‍

Solution

Teaming up with Smartly as one of the first to try their Gen AI capabilities, Foot Locker enhanced their Dynamic Product Ads to match their website seamlessly. They produced over 10,000 refreshed product images with new scenes in a single click, ensuring brand consistency across their ad catalog and transforming product visuals across European markets.

‍

"At Foot Locker, we are continuously searching for innovative solutions that help us improve not only customer experience, but also efficiency in campaign setup and optimization. Smartly's GenAI solution helped us not only scale and automate content production, but also improved campaign performance massively"

Jasmin Kreiken

Director Media & Lifecycle Marketing

Smartly’s Gen AI has been a game changer as it enables the personalization of the lower funnel creatives and provides a consistent creative approach across the full funnel.”

Nikolay Zelyamov

Manager Programmatic & Paid Social EMEA

Results

With the new creatives generated by AI, the results drove a 32% uplift in CTR while lowering their CPA costs by 28% tested against their original ads.

Watch the video below.

‍