Objective

Zenith partnered with Smartly to relaunch a legacy product for an international quick service restaurant through a high-impact video brand campaign, maximizing visibility and media efficiency across social platforms.

Solution

Zenith leveraged Smartly’s Brand Pulse and AI-powered Cross-Channel Predictive Budget Allocation to optimize spend across social platforms in real time, while maximizing audience reach.

Using Smartly’s deduplicated reach and frequency measurement, Zenith had a clear, unified view of performance across channels in real-time. The team diversified the channel mix and optimised against a custom KPI, reallocating budgets automatically across channels to drive better outcomes.

This approach maximised audience exposure, reduced media waste, and delivered higher impact without increasing spend.