DFS Boosts Creative Impact and Efficiency with AI

KEY FINDINGS:

6.5%

increase in revenue

20.4%

conversion lift

5.6%

reduction in CPA

Objective

DFS set out to drive incremental, efficient revenue across its product catalog by using AI and machine learning to improve creative production and media optimization—without increasing operational complexity or cost.

Solution

To unlock efficiency and scale, DFS partnered with Smartly to implement a two-pronged approach:

•Cross-Platform Budget Automation (XPBA):

DFS created custom metrics for Incremental Revenue and ROAS based on internal MMM data. Using Smartly’s XPBA solution, they pooled budgets and let Smartly optimize spend across Meta and Pinterest to maximize value.

•AI-Powered Creative Production:

With Smartly AI Studio, DFS automated the background removal of catalog product images and generated realistic lifestyle scenes. These AI-generated assets were integrated into dynamic ad templates, streamlining asset production at scale while maintaining brand quality.

“We improved our efficiency all whilst reducing manual effort. AI Studio also delivered a 20% lift in conversions from background-removed images, helping us scale creatively we otherwise would not have had access to without added complexity and cost."

Adam Clarke

Senior Digital Performance Manager

Case Studies

min read

July 17, 2025

DFS Boosts Creative Impact and Efficiency with AI

KEY FINDINGS:

6.5%

increase in revenue

20.4%

conversion lift

5.6%

reduction in CPA

About the Customer

DFS is a leading UK-based furniture retailer known for its high-quality, handcrafted upholstered sofas and a wide selection of home furnishings. The company controls every step of its process—from design and manufacturing to sales, delivery, and installation—making quality and customer experience core to its brand.

Industry

Retail/Shopping

Company Size

4,500