Hawkers uses Collaborative Ads to grow sales on e-tail partner’s shop by 158%

KEY FINDINGS:
+158%
In sales on a partner site
+50%
MoM increase in APAC sales
Industry
Retail
Company size
200

Hawkers is a disruptive fashion brand known for their stylish sunglasses. Hawkers is based in Spain, but boasts global sales with an international crew of brave and fun sales representatives that live a life free of boredom.

CHALLENGE

How to expand marketing to drive sales through partners in APAC

Hawkers does not have direct sales in APAC, and relies on their e-commerce partners to handle the marketing and sales of their products.

Expanding direct sales from their own channel to APAC would require a large upfront investment. Hawkers did not have direct control of the marketing efforts as they did not have sales in the region through their own e-commerce. This impeded them from effectively doing brand-building in the region.

SOLUTION

Easy collaboration with partners on Smartly.io

Using Collaborative Ads, Hawkers was able to directly promote their own products that were available through their e-commerce partners.

With one of their e-tail partners, for example, a segment of Hawkers’ products from the partner catalog was first shared with Hawkers. Then, Hawkers set up campaigns under their own Facebook accounts using their own voice. Finally, Smartly.io helped set up co-branded Image Templates on the promoted product segment.

Collaborative Ads in Smartly.io benefits from smooth setup, cross-account reporting on all partners and markets, and optimizing across campaigns. Smartly.io makes expanding your brand's marketing reach easy, efficient and enjoyable.

Collaborative Ads enabled us to take control and it has been the perfect catalyst for us to grow faster in the competitive realm of marketplaces.

Silvia Perez

Wholesale & Marketplaces Director

RESULTS

Expanding reach and building the brand image while optimizing sales through partners

Hawkers was able to run, manage and optimize their APAC marketing campaigns, while their partners handled the local sales. Collaborative Ads enabled Hawkers to optimize their sales, even when they happened on a partner platform.

Hawkers unlocked the ability to run ads in countries that previously had no marketing of their own. These campaigns were an investment into future growth markets and built brand image while increasing sales in the region.

KEY FINDINGS:
+158%
In sales on a partner site
+50%
MoM increase in APAC sales
No items found.

Read more success stories

Barkbox increases paid social ROI with automation
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
80% time saved through automation
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
17 hours saved per week using Pivot Tables with personalized views
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Reduced CPA by 30% with Bid Multipliers
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Optimized workflows drove better performance
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
Exceptionally high recall lift against industry average with Smartly.io
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
Creative optimization increases ROAS by 20%
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
Creative personalization helps decrease CPA by 52%
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
Creative Services help to increase ROAS by 41%
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
30% reduction in execution time with Smartly.io
Read
-29% CPA and new subscribers
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
Image Templates and reporting drove 4.2x ROAS
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
Bonava saved 50% campaign creation and management
Read
Image Templates save hours of manual work creating personalized ads
Read
Over 40 video assets across countries automated
Read
95% time saved in campaign management
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
Samsung increases ROAS 173% withdata-driven creativesfor the Galaxy Note 20 launch in Spain
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
-72% cost per initiate checkout with Video Templates
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
Monster generated personalized creative in scale
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo