Keno Hits the Jackpot with 38X More New Customers

KEY FINDINGS:
38X
New account acquisition
97%
Decrease in cost-per-acquisition
Industry
Gaming
Company size
-

Keno, a lottery brand of Tabcorp, one of the largest and most influential wagering brands in Australia, brought their social advertising in-house. Together with Smartly.io, they acquired 38X more new customers while reducing cost-per-acquisition by 97%.

CHALLENGE

At Odds with Changing Ads Timely

Keno was always faced with the need to generate customized creatives with current jackpot amounts at scale in a timely manner.  More specifically, every hour, so that prospective customers would be enticed to play the lottery. Coupled with the business decision to bring their social advertising in-house, they aimed to empower their digital marketing team with greater transparency and agility on their paid social campaigns.

Creating a feed and managing it was a blocker to having Keno get up to speed.

SOLUTION

Hitting the Jackpot with Customized and Timely Creatives at Scale Automatically

Keno partnered with Smartly.io on both the creative and performance fronts. Smartly.io helped the lottery brand create and automate two feeds owing to varying jackpot amounts. Working with Smartly.io’s Creative Studio, Keno’s signature ticker creative was recreated as a video template. This was then automatically scaled into original video ads, with dynamic jackpot numbers pulled from Keno’s jackpot API on an hourly basis. Triggers were automated to set campaigns live mid-week and paused during the weekend.

We were delighted with the results from Smartly.io’s feed-based automated jackpot ads, strong campaign cut-through based on app installs, ad recall, as well as significant increase in consideration.

Onam Khatri

Performance Media Manager

RESULTS

In-Housing Paid Social and Hitting Acquisition Targets

Keno tested this campaign in the Australian Capital Territory and saw new account acquisition numbers increase by 38 times. The regular refresh of their ticker ads with new jackpot amounts resonated better with their audience, while reducing cost-per-acquisition by 97%. The winning formula of having a template and triggers in place allowed Keno to achieve personalized ads automatically. This enabled them to obtain their goal of in-housing digital advertising optimally with an efficient team of 2.

KEY FINDINGS:
38X
New account acquisition
97%
Decrease in cost-per-acquisition
No items found.

Read more success stories

Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
Barkbox increases paid social ROI with automation
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
30% reduction in execution time with Smartly.io
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
Optimized workflows drove better performance
Read
Exceptionally high recall lift against industry average with Smartly
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Connecting creative at every stage of the funnel using Gen AI
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Image Templates save hours of manual work creating personalized ads
Read
Reduced CPA by 30% with Bid Multipliers
Read
Smartly built the creative templates and the copy text changed dynamically based on the contextual t
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Monster generated personalized creative in scale
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
95% time saved in campaign management
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
17 hours saved per week using Pivot Tables with personalized views
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Creative personalization helps decrease CPA by 52%
Read
Bonava saved 50% campaign creation and management
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
Over 40 video assets across countries automated
Read
Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain
Read
-29% CPA and new subscribers
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
Image Templates and reporting drove 4.2x ROAS
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
LUISAVIAROMA increases ROAS by 65% on TikTok using image templates for shopping ads
Read
-72% cost per initiate checkout with Video Templates
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo