Introduction

[00:00:00] The video opens with an aerial view of Mexico City, featuring the Angel of Independence monument with the Smartly logo superimposed.

[00:00:01] The ViX and Amazon logos appear alongside the Mexican flag.

[00:00:03] A brief shot of a colorful mural is shown, followed by a woman walking through a bright orange corridor.

The Vision for Connected TV (CTV)

[00:00:05] Glenda Nielsen (Acquisition Director, ViX): "We are able to identify the top-performing social content and seamlessly launch it on CTV. It's a game changer for us."

[00:00:07] Visuals demonstrate social media ads on mobile devices transitioning to a CTV environment.

[00:00:14] Christina Hutter (Sr. Sales Manager, Amazon): "We're now working for over a year together with ViX and Smartly."

Service Overview

[00:00:19] Glenda Nielsen: "ViX is the streaming service from TelevisaUnivision that produces content in Spanish."

[00:00:22] Montage of ViX content, including popular series, novellas, and live sports.

[00:00:24] Oli Marlow Thomas (CIO, Smartly): "What we love about working with ViX is their drive to constantly innovate and find new ways to connect with their audience whilst achieving their marketing goals."

Innovation through AI and Automation

[00:00:36] Christina Hutter: "Smartly helps us to optimize social creative and adapt them to our CTV, to push pre-approved creatives directly into our platforms."

[00:00:47] Glenda Nielsen: "We can use their tools to scale our creative production. So we produce videos and push them to our different platforms."

[00:00:56] Oli Marlow Thomas: "With AI-powered creative automation, ViX produced and scaled video variants for new audience segments, reducing production time and costs. With Smart Templates, they maintained brand consistency whilst also personalizing their creative."

[00:01:09] Oli Marlow Thomas: "We didn't just repurpose social assets; we optimized them for CTV specific impact seamlessly through our direct integration and continuously refined performance using AI-powered creative optimization tools."

Expanding Reach and Looking Forward

[00:01:21] Christina Hutter: "The Amazon audience reaches 275 million customers through Twitch, Prime Video, and the Amazon DSP."

[00:01:30] Glenda Nielsen: "We're looking forward to the future we have with Amazon and Smartly as our partner for our ViX marketing campaigns."

[00:01:36] The video concludes with the Smartly, ViX, and Amazon logos.