Monster's Setup with personalized designed creatives that slash CPA by more than 50%

Efficiently deploy and scale your own customized creative content for a variety of job opportunities.

As a frontrunner in the global recruiting sector, Monster is dedicated to facilitating connections between its users and ideal employers through its platform. Upholding this standard and meeting their objectives necessitated the creation of personalized, high-quality creative content for over 750,000 job listings—an arduous and time-consuming endeavor without the right tools. In light of this challenge, Monster's team sought assistance from Smartly.io to streamline and enhance their content creation process.

Utilizing Smartly.io creative, scalable automation tools to enhance performance-driven placement strategies.

By combining the extensive digital knowledge and expertise of Monster's international performance team with the capabilities of Smartly's platform, the already world-class setup has been taken to an unprecedented level.

Smartly.io creative automation tools allowed Monster to deliver high-quality creatives at scale with Meta's platform. Each job listing was created with Smartly.io's dynamic Image and Video Templates that captured the attention of their audience and compelled them to engage.

Monster capitalized on Smartly.io's seamless catalog integration and advanced segmentation capabilities to handle their large volume of job listings, allowing them to accomplish their tall task with ease. Smartly.io also provided control and reporting features that gave Monster real-time insights and complete control over their campaign performance.

The success of the Monster campaigns is the result of close collaboration and constant development. The setup was also supported by the excellent functions and metacompatibility of Smartly.io. The platform provided the opportunity to create personalized creatives that resulted in Monster's exceptional campaign performance.

The automation tools enabled Monster to deliver high-quality ads at scale using the Meta platform. Each job ad was created using a combination of Monster's dynamic image and video templates and backend, which captured audience attention and increased engagement.

Monster leveraged catalog integration and advanced segmentation capabilities to efficiently manage its large volume of job listings. Smartly.io also provided monitoring and reporting capabilities that gave Monster real-time insights and complete control over campaign performance. By using Smartly.io's centralized campaign management and automated workflows, among other things, the Monster team was able to work even more efficiently and ensure consistency across all campaigns.

Smartly.io dynamic templates perfectly delivered Monster's goal of creating highly relevant and personalized content that displays Location, Company Logo, and Specific Job Title by combining the extensive digital knowledge and expertise of Monster's international performance team with the capabilities of robust and flexible Smartly's platform. Because of this, Monster saw an increase in their engagement and revered Smartly.io's features as the reason for the substantial impact on their campaign's success.

Monster created over 750,000 job listing creatives and has consistently maintained 50% better quality traffic and a 60% decrease in CPA since using Smartly.io. Smartly.io has been revolutionary for Monster, setting a new standard in job listing advertisements across the EU.