Monster's Setup with personalized designed creatives that slash CPA by more than 50%

KEY FINDINGS:
+750,000
job listing creatives
-60%
cheaper CPA
+50%
better quality traffic consistently
Industry
Professional Services
Company size
900+

Monster is a global leader in connecting people and jobs and has 30 years of experience transforming the recruiting industry, Making it the first online job portal, established in 1994. Monster, part of the Randstad Group, is a well-known online career portal that supports employees in finding jobs and employers in finding talent. Today, the company leverages advanced technology using intelligent digital, social, and mobile solutions, Monster's innovative app, and a vast array of products and services that make career planning and employee recruitment easier.

Our in-house team has managed media planning and buying across 12+ countries with diverse cultures and work environments. Monster EU Performance Team advertises throughout Europe in 7 languages, including German, English, French, and Italian, among others. They craft individualized programmatic strategies for each channel and market by employing the latest technological advancements and strategies. This approach enables Monster to significantly enhance our reach and performance.

Challenge

Efficiently deploy and scale your own customized creative content for a variety of job opportunities.

As a frontrunner in the global recruiting sector, Monster is dedicated to facilitating connections between its users and ideal employers through its platform. Upholding this standard and meeting their objectives necessitated the creation of personalized, high-quality creative content for over 750,000 job listings—an arduous and time-consuming endeavor without the right tools. In light of this challenge, Monster's team sought assistance from Smartly.io to streamline and enhance their content creation process.

Solution

Utilizing Smartly.io creative, scalable automation tools to enhance performance-driven placement strategies.

By combining the extensive digital knowledge and expertise of Monster's international performance team with the capabilities of Smartly's platform, the already world-class setup has been taken to an unprecedented level.

Smartly.io creative automation tools allowed Monster to deliver high-quality creatives at scale with Meta's platform. Each job listing was created with Smartly.io's dynamic Image and Video Templates that captured the attention of their audience and compelled them to engage.

Monster capitalized on Smartly.io's seamless catalog integration and advanced segmentation capabilities to handle their large volume of job listings, allowing them to accomplish their tall task with ease. Smartly.io also provided control and reporting features that gave Monster real-time insights and complete control over their campaign performance.

The success of the Monster campaigns is the result of close collaboration and constant development. The setup was also supported by the excellent functions and metacompatibility of Smartly.io. The platform provided the opportunity to create personalized creatives that resulted in Monster's exceptional campaign performance.

The automation tools enabled Monster to deliver high-quality ads at scale using the Meta platform. Each job ad was created using a combination of Monster's dynamic image and video templates and backend, which captured audience attention and increased engagement.

Monster leveraged catalog integration and advanced segmentation capabilities to efficiently manage its large volume of job listings. Smartly.io also provided monitoring and reporting capabilities that gave Monster real-time insights and complete control over campaign performance. By using Smartly.io's centralized campaign management and automated workflows, among other things, the Monster team was able to work even more efficiently and ensure consistency across all campaigns.

Smartly.io didn’t just contribute to our campaigns; it transformed them. We are thrilled with the outcomes achieved through our partnership with Smartly.io and look forward to continued success. We were able to reduce costs by 60% and at the same time better quality traffic consistently by 50%."

Frank DiOlivero

Global Media Team

Our goal was to set new standards. With Smartly.io, we have not only met this goal, but exceeded it, taking our creative efforts and performance-driven innovations, including dynamic content, to an unprecedented level of success."

Sebastian Weiss

Global Creative Design Team

Results

Smartly.io dynamic templates perfectly delivered Monster's goal of creating highly relevant and personalized content that displays Location, Company Logo, and Specific Job Title by combining the extensive digital knowledge and expertise of Monster's international performance team with the capabilities of robust and flexible Smartly's platform. Because of this, Monster saw an increase in their engagement and revered Smartly.io's features as the reason for the substantial impact on their campaign's success.

Monster created over 750,000 job listing creatives and has consistently maintained 50% better quality traffic and a 60% decrease in CPA since using Smartly.io. Smartly.io has been revolutionary for Monster, setting a new standard in job listing advertisements across the EU.

KEY FINDINGS:
+750,000
job listing creatives
-60%
cheaper CPA
+50%
better quality traffic consistently
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