Monster: Generating personalized creative in scale

KEY FINDINGS:
+750,000
job listing creatives
-60%
cheaper CPA
+50%
better quality traffic consistently
Industry
Professional Services
Company size
900+

Being a global leader in the recruiting industry, Monster aims to connect its customers with the right employers across their platform. To maintain that standard and achieve their goals, the team at Monster needed to create personalized creative content for over 750,000 job listings without losing quality. This would be a difficult, time-consuming task to complete without the proper tools, leading their team to turn to Smartly.io for help.

Challenge

Bandwidth to create personalized creative at scale for job listings

Being a global leader in the recruiting industry, Monster aims to connect its customers with the right employers across their platform. To maintain that standard and achieve their goals, the team at Monster needed to create personalized creative content for over 750,000 job listings without losing quality. This would be a difficult, time-consuming task to complete without the proper tools, leading their team to turn to Smartly.io for help. 

Solution

 Utilize Smartly.io creative automation tools

The success of Monster’s campaigns is the result of Smartly.io’s outstanding features and compatibility with Meta. The Smartly.io platform has the ability to create personalized and targeted creatives, providing unparalleled features that resulted in Monster’s exceptional campaign performance. 

Smartly.io creative automation tools allowed Monster to deliver high-quality creatives at scale with Meta’s platform. Each job listing was created with Smartly.io’s dynamic Image and Video Templates that captured the attention of their audience and compelled them to engage. 

Monster capitalized on Smartly.io’s seamless catalog integration and advanced segmentation capabilities to handle their large volume of job listings, allowing them to accomplish their tall task with ease. Smartly.io also provided control and reporting features that gave Monster real-time insights and complete control over their campaign performance. 

Since using Smartly.io’s centralized campaign management and automated workflows, the team at Monster was able to work efficiently and maintain consistency across all of their campaigns.

Smartly.io didn’t just contribute to our campaigns; it transformed them. We are thrilled with the outcomes achieved through our partnership with Smartly.io and look forward to continued success. We were able to reduce costs by 60% and at the same time better quality traffic consistently by 50%."

Frank DiOlivero

Global Media Team

Our goal was to set new standards. With Smartly.io, we have not only met this goal, but exceeded it, taking our creative efforts and performance-driven innovations, including dynamic content, to an unprecedented level of success."

Sebastian Weiss

Global Creative Design Team

Results

Smartly.io dynamic templates perfectly delivered on Monster’s goal of creating highly relevant and personalized content that displays Location, Company Logo, and Specific Job Title. Because of this, Monster saw an increase in their engagement and revered Smartly.io’s features as their reason for the substantial impact on their campaign’s success.

Monster created over 750,000 job listing creatives and have consistently maintained 50% better quality traffic and a 60% decrease in CPA since using Smartly.io. Smartly.io has been revolutionary for Monster, setting a new standard in the job listing advertisements across the EU.

KEY FINDINGS:
+750,000
job listing creatives
-60%
cheaper CPA
+50%
better quality traffic consistently
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