How Pandora Increased Incremental ROAS with Brand Pulse
Objective
Pandora was managing brand campaigns across Meta, TikTok, and Pinterest manually, leading to inefficiencies such as overspending on saturated audiences. The insights were always delayed, meaning budget shifts were based on outdated data. Pandora was looking to efficiently maximize the returns on their brand budgets.
Solution
Enter Smartly Brand Pulse. A first of its kind real time reach & frequency measurement and optimization product.
Using the Smartly Platform, they launched campaigns at scale across Meta, TikTok, and Pinterest with greater speed and consistency. By measuring reach and frequency in real time, and deduplicating the reach across platforms, Smartly’s AI powered Predictive Budget Allocation was able to optimize for maximum incremental reach throughout the campaign without increasing budget.
AI led spend optimization in real time based on performance, eliminated manual adjustments, and ensured investments flowed to where they drove the most incremental value.
Most importantly, these optimizations drove incremental reach that unlocked 22% higher incremental ROAS and a lift in real business outcomes, as independently validated by Pandora's third party MMM.
How Pandora Increased Incremental ROAS with Brand Pulse
Pandora is a jewelry company founded in 1982. It is known for its customizable charm bracelets, designer rings, earrings, necklaces, and watches.
Objective
Pandora was managing brand campaigns across Meta, TikTok, and Pinterest manually, leading to inefficiencies such as overspending on saturated audiences. The insights were always delayed, meaning budget shifts were based on outdated data. Pandora was looking to efficiently maximize the returns on their brand budgets.
Solution
Enter Smartly Brand Pulse. A first of its kind real time reach & frequency measurement and optimization product.
Using the Smartly Platform, they launched campaigns at scale across Meta, TikTok, and Pinterest with greater speed and consistency. By measuring reach and frequency in real time, and deduplicating the reach across platforms, Smartly’s AI powered Predictive Budget Allocation was able to optimize for maximum incremental reach throughout the campaign without increasing budget.
AI led spend optimization in real time based on performance, eliminated manual adjustments, and ensured investments flowed to where they drove the most incremental value.
Most importantly, these optimizations drove incremental reach that unlocked 22% higher incremental ROAS and a lift in real business outcomes, as independently validated by Pandora's third party MMM.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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