To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.
The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.
After Reading This Report You’ll Learn:
What platforms Gen Z prefers
How Gen Z uses social media to find new brands
What motivates Gen Z to engage with a new brand on social media