How to Engage Gen Z on Social Media
To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.
The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.
After Reading This Report You’ll Learn:
- What platforms Gen Z prefers
- How Gen Z uses social media to find new brands
- What motivates Gen Z to engage with a new brand on social media

To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.
The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.
After Reading This Report You’ll Learn:
- What platforms Gen Z prefers
- How Gen Z uses social media to find new brands
- What motivates Gen Z to engage with a new brand on social media
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