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February 12, 2023

How to Engage Gen Z on Social Media

KEY FINDINGS:
As Gen Z matures, we are seeing distinct behaviors and preferences from this group that differ from older generations

To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.

The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.

After Reading This Report You’ll Learn:

  • What platforms Gen Z prefers
  • How Gen Z uses social media to find new brands 
  • What motivates Gen Z to engage with a new brand on social media
February 12, 2023

How to Engage Gen Z on Social Media

KEY FINDINGS:
About the Customer
Industry
Retail/Shopping
CPG
Travel
Company Size
Written by
Featured posts
How to Master Brand Measurement in Real-Time

To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before, Smartly.io conducted two surveys in May of 2022.

The first focused on 1,000 U.S. based consumers (age 18+) with the second surveying 1,000 Gen Z adults, ages 18-22.

After Reading This Report You’ll Learn:

  • What platforms Gen Z prefers
  • How Gen Z uses social media to find new brands 
  • What motivates Gen Z to engage with a new brand on social media
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KEY FINDINGS:

Honestly, we'd rather just show you.

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