As digital advertising becomes increasingly complex, marketers face mounting pressure to launch high-performing campaigns more quickly, allocate budgets more effectively, and make informed decisions in real-time. Whether running cross-platform campaigns or tailoring creative for specific audiences, the demand for speed and efficiency has never been higher.

AI in Advertising: The Next Evolution of Automation

The days of choosing between scale, speed, and quality are over. AI isn’t just part of the solution. It’s your advertising accelerator.

In the past five years, we’ve seen how AI has transformed the way brands approach advertising efficiency and automation. In 2025, it’s time to take this to the next level by integrating AI solutions into entire workflows to drive efficiency at every step.

From creative personalization to campaign optimization, Smartly AI is enhancing what you can do across the entire advertising process. Here’s how we’re doing it:

Scaling Creative Workflows with AI-Powered Automation

From context-aware auto-cropping to multilingual text and scene generation, AI opens up endless creative possibilities. With Smartly, you can go even further.

• Use the Smartly AI Studio to apply AI-powered assistance at scale—automating production across catalogs and optimizing thousands of assets at once.
• Use Smartly’s feed augmentation tools to go from URL to ad in seconds—automatically scraping your site to build product catalogs with images, copy, and pricing included.

Real-Time Campaign Optimization with Predictive AI

You don’t need to babysit your budget. Smartly’s intelligence suite makes every dollar work harder automatically.

• With Predictive Budget Allocation and Ad Rotation, Smartly continuously analyzes performance signals to automatically reallocate budget and surface the next best action, ensuring every dollar works harder in real-time.

• With Brand Pulse, maximize impact by optimizing cross-channel reach, managing frequency to reduce waste, and focusing spend on attentive, high-performing audiences.

AI-Powered Insights That Drive Creative and Performance Strategy

Launch smarter and learn faster. Before your ad goes live, Smartly’s Performance Scoring predicts how it will perform based on brand guidelines, attention signals, creative best practices, and more, so you can launch with confidence.

Post-flight, Smartly analyzes your creative, grouping assets by visual and thematic elements to reveal which creative themes drive performance, so you can double down on what works best for your audience and KPIs.

These AI-driven capabilities are already making a measurable impact for brands. Just look at DFS, who used Smartly to boost conversions by 20%, increase revenue by 6.5%, and reduce CPA, all while simplifying creative production. 

Looking Ahead: Scaling Performance with AI

Smartly is redefining what scalable, high-performance advertising looks like. As AI continues to evolve, we’re committed to helping marketers work smarter, launch faster, and connect with their audience before the first impression is ever served.

‍