In today’s media landscape, not all reach is created equal. Smartly’s fully managed YouTube solution helps brands unlock the full potential of the #1 video platform—efficiently, creatively, and at scale.

From awareness to consideration, Smartly brings creative, media, and measurement together in a single workflow to deliver guaranteed outcomes and incremental reach beyond social.

Why is YouTube critical for your video campaign strategy? 

YouTube is more than just a video platform. It’s where audiences go to watch with purpose and attention.

• 2.5B+ global users and growing
• #1 video platform in the world
• 95% of YouTube ads are audible, 93% are viewable

Source: eMarketer

YouTube is uniquely positioned to deliver attentive, high-intent reach that complements social. It’s built for storytelling that sticks—and for outcomes that move the needle.

Audiences are:

• 3.6x more likely to recall your brand when they hear your YouTube ad
• 1.6x more likely to remember it when they both hear and see it

Source: Think with Google data 

Why Smartly + YouTube?

Audibility and viewability are just the beginning. Marketers still face persistent challenges when it comes to executing YouTube campaigns at scale:

• No unified view of reach and performance across YouTube and social
• Limited ability to tailor video creative specifically for YouTube formats
• Fragmented data and cross-channel blind spots that lead to wasted spend

Smartly’s YouTube offering was built to solve these challenges by combining automation, insights, and creative tools into a streamlined solution that drives results.

What You Can Do with Smartly for YouTube

Build high-performing creatives in seconds

Transform static assets into YouTube-ready videos—fast. Smartly’s solution is built on Google’s ABCD framework for creative effectiveness, so every asset follows proven best practices that drive performance.

Uniquely Smartly: Scale video production without compromising on creative quality or impact.

Calculate cross-channel reach before you launch

Estimate the incremental reach YouTube brings before your campaign goes live. Know how your media will perform across platforms upfront.

Under the Hood: See the value of your YouTube campaign upfront before investing a dollar.

Find incremental audiences that matter

Understand and measure unique reach across YouTube and other social platforms. Eliminate overlap. Expand your brand’s footprint.

Uniquely Smartly: Cross-channel insights reveal the true audience reach of each channel and the cost required to achieve it.

Run output-based campaigns with confidence

Fixed CPM or CPV buying models provide guaranteed results. AI-led budget optimizations ensure your spend goes further, without extra effort.

Uniquely Smartly: 15% higher ROAS using Smartly’s dynamic creative and AI-powered insights for YouTube campaign, according to Smartly campaign data, 2024

Ready to unlock YouTube’s full potential?

We’d love to show you how Smartly can help you maximize reach, efficiency, and outcomes across the funnel. Get a demo!