Objective

Tchibo, a leading German retailer known for its unique mix of coffee and weekly changing consumer goods, wanted to improve Pinterest performance and prove that enhanced creative could drive efficiency and demand without compromising profitability.

Solution

Using Smartly’s AI-powered advertising platform for creative production and performance optimization, enabled Tchibo to scale high-performing, on-brand Pinterest ads rapidly. Working closely with Pinterest and Smartly, Tchibo tested dynamic catalog ads enhanced with Smartly’s Image Templates. The team repurposed existing templates and adjusted them to suit Pinterest’s formats, enriching plain product images with on-brand visuals, logos, and clear calls-to-action.

This approach transformed Tchibo’s product ads from plain catalog entries into engaging, branded creatives designed to catch attention and drive conversions among Pinterest’s high-intent audiences. With seamless collaboration between the Tchibo, Pinterest, and Smartly teams, the setup, testing, and optimization were all executed within the Smartly platform in a streamlined, end-to-end process.

Tchibo’s optimized campaign achieved remarkable uplifts across key performance metrics, with a 38% click through rate (CTR) increase, a 23% drop in cost per acquisition (CPA) and a 39% increase in revenue compared to campaigns using default catalog images.

The results proved that by unifying creative and performance under one platform, Tchibo could launch smarter Pinterest ads faster—turning it into a cost-efficient and scalable performance channel for them.