Turning Conversations Into Conversions: How Smartly Is Unlocking the Power of Conversational Commerce
Consumers today don’t just scroll and shop. They chat, compare, and buy in the moment. From asking a brand for product advice on WhatsApp to clicking “Message Business” on a Facebook ad, conversation has become one of the most natural (and high-intent) moments in the buyer journey.
That’s why conversational commerce is no longer a novelty, but the future of digital shopping. And with Smartly’s Conversational Ads, marketers can finally turn those one-to-one interactions into full-funnel intelligence.
Built for brands ready to connect creative, media, and insight, Smartly’s conversational commerce solutions go beyond chat. It’s how conversations start, scale, and power smarter campaigns everywhere.
Why Conversational Commerce Matters Now
The way people shop has changed. They expect brands to be available, personal, and immediate. Marketers have shifted from one-to-many broadcasts to one-to-few. Now, conversational commerce powers one-to-one engagement, building relationships that feel human and helpful.
But for brands, this shift creates a challenge: how do you scale conversations without losing authenticity, and how do you learn from them?
That’s where Smartly’s AI-powered ecosystem comes in. Conversational Ads let you start the conversation. Marketing Messages keep it going. And Consumer Insights help you use what you’ve learned across every channel.
Build, Enrich, and Reengage, All in One Place
Smartly’s Conversational Ads don’t operate in isolation. They’re part of a full conversational commerce workflow. Here’s how it works:
- Start the conversation: Launch Conversational Ads on Facebook or Instagram that invite shoppers to message your brand. Whether they’re looking for a gift, exploring a product category, or asking for recommendations, every chat becomes a personalized experience.
- Enrich your product catalog with Feed Augmenter: The built-in AI-powered feed augmenter analyzes your product data to create a richer data source, with more natural labels, like “cozy,” “bold,” or “minimalist.” It doesn’t stop at what’s already in your catalog; Feed Augmenter can leverage your website to surface product details and summarize product information, like use cases, trends, ratings, and USPs and automatically adds them back into your feed, ensuring your chat speaks your brand’s language with more nuance.
- Capture and visualize consumer insights: Every conversation generates valuable data. Smartly aggregates these interactions to show you common paths, popular options, and moments of friction, all summarized by AI for fast, human-readable insights. AI can then turn these insights into specific recommendations for refining messaging, new audiences, and novel campaign ideas.
- Reengage with Marketing Messages: Marketing Messages via Smartly let you message subscribed users with timely offers or seasonal messages, helping you forge long-term relationships with relevance.
Together, these tools give marketers the ability to design, deliver, and learn from conversations, all within the same platform.
Turning Chat Data Into Campaign Intelligence
The benefits of Conversational Ads extend long past any single conversion.
Each interaction feeds a growing pool of behavioral insights that reveal not just what customers click, but what they care about. Using Smartly’s Consumer Insights, advertisers can see how different audiences move through a conversation flow, what questions drive the most engagement, and where potential customers drop off.
From there, Smartly’s AI-generated summaries and recommendations make the insights immediately actionable:
- Spot patterns, like which demographics are most likely to spend or which product categories attract repeat shoppers.
- Identify friction points in your chat flows that may cause users to abandon the chat.
- Receive tailored suggestions to refine the experience, from reordering questions to adjusting messaging tone.
- Receive recommendations and ideas for future marketing activity: messaging, new potential audiences, and campaign ideas based on chat interactions.
These insights reach far beyond Messenger or Instagram Direct. Because Smartly connects creative, media, and analytics, you can apply what you learn from chat directly to your campaign strategy across Meta, TikTok, YouTube, Reddit, Snap, and beyond.
That’s the power of Smartly: turning real conversations into cross-channel strategy.
Applying Insights Across the Full Funnel
The most exciting shift in conversational commerce isn’t what happens in chat, it’s how those learnings shape everything else.
Imagine discovering that most of your “gifting” audiences choose premium upgrades, while self-shoppers prefer cozy, affordable items. Those insights can power:
- Creative strategy to tailor imagery, copy, and offers.
- Media planning to allocate budget towards campaigns that convert faster.
- Cross-channel personalization to reinforce what resonated in chat across video, display, and social.
In short, conversational ads become a feedback loop for the entire marketing ecosystem, fueling smarter creative and more efficient spend before the next campaign even launches.
That’s the evolution from conversation to commerce to campaign intelligence.
Real Brands, Real Results
Two early adopters are showing what’s possible when conversational ads meet AI-powered insights.
Samsung leveraged conversational ads to promote the launch of its Galaxy Z Flip and Fold devices, sparking authentic interactions that delivered high-quality traffic and engagement. With the new Consumer Insights tool, Samsung is able to revisit that campaign’s data to identify behavioral trends, model preference and price sensitivity to optimize future messaging.
Marley Spoon used Marketing Messages to win back churned customers with a timely offer and frictionless experience. The Marketing Messages campaign delivered a 110% uplift in conversion rate versus email and an impressive 215% uplift compared to push notifications.
Each brand turned conversation into clarity, and clarity into performance.
Why Smartly
Conversational experiences are evolving fast, but Smartly takes them further. The new Consumer Insights tool connects real-time dialogue directly to product catalogs and full-funnel media orchestration. That means chat interactions go beyond capturing intent, translating it into actionable insights across channels.
We’re continuing to expand our Conversational Commerce offering and working to support WhatsApp and fully AI-managed conversations that allow customers to engage at scale.
By combining conversational data with creative production, media execution, and measurement, Smartly turns customer conversations into strategy, helping marketers act faster, align teams, and ultimately, power better ads.
The Future of Conversational Commerce Is Intelligent
Conversations will always be human. Now they can be smarter, too.
With Smartly’s Conversational Ads, marketers can go beyond talking to customers, and listen, learn, and lead with insight. From the first chat to the final conversion, every message becomes a building block for smarter creative, smarter media, and smarter marketing.
See how Smartly powers conversational commerce.
Turning Conversations Into Conversions: How Smartly Is Unlocking the Power of Conversational Commerce
Consumers today don’t just scroll and shop. They chat, compare, and buy in the moment. From asking a brand for product advice on WhatsApp to clicking “Message Business” on a Facebook ad, conversation has become one of the most natural (and high-intent) moments in the buyer journey.
That’s why conversational commerce is no longer a novelty, but the future of digital shopping. And with Smartly’s Conversational Ads, marketers can finally turn those one-to-one interactions into full-funnel intelligence.
Built for brands ready to connect creative, media, and insight, Smartly’s conversational commerce solutions go beyond chat. It’s how conversations start, scale, and power smarter campaigns everywhere.
Why Conversational Commerce Matters Now
The way people shop has changed. They expect brands to be available, personal, and immediate. Marketers have shifted from one-to-many broadcasts to one-to-few. Now, conversational commerce powers one-to-one engagement, building relationships that feel human and helpful.
But for brands, this shift creates a challenge: how do you scale conversations without losing authenticity, and how do you learn from them?
That’s where Smartly’s AI-powered ecosystem comes in. Conversational Ads let you start the conversation. Marketing Messages keep it going. And Consumer Insights help you use what you’ve learned across every channel.
Build, Enrich, and Reengage, All in One Place
Smartly’s Conversational Ads don’t operate in isolation. They’re part of a full conversational commerce workflow. Here’s how it works:
- Start the conversation: Launch Conversational Ads on Facebook or Instagram that invite shoppers to message your brand. Whether they’re looking for a gift, exploring a product category, or asking for recommendations, every chat becomes a personalized experience.
- Enrich your product catalog with Feed Augmenter: The built-in AI-powered feed augmenter analyzes your product data to create a richer data source, with more natural labels, like “cozy,” “bold,” or “minimalist.” It doesn’t stop at what’s already in your catalog; Feed Augmenter can leverage your website to surface product details and summarize product information, like use cases, trends, ratings, and USPs and automatically adds them back into your feed, ensuring your chat speaks your brand’s language with more nuance.
- Capture and visualize consumer insights: Every conversation generates valuable data. Smartly aggregates these interactions to show you common paths, popular options, and moments of friction, all summarized by AI for fast, human-readable insights. AI can then turn these insights into specific recommendations for refining messaging, new audiences, and novel campaign ideas.
- Reengage with Marketing Messages: Marketing Messages via Smartly let you message subscribed users with timely offers or seasonal messages, helping you forge long-term relationships with relevance.
Together, these tools give marketers the ability to design, deliver, and learn from conversations, all within the same platform.
Turning Chat Data Into Campaign Intelligence
The benefits of Conversational Ads extend long past any single conversion.
Each interaction feeds a growing pool of behavioral insights that reveal not just what customers click, but what they care about. Using Smartly’s Consumer Insights, advertisers can see how different audiences move through a conversation flow, what questions drive the most engagement, and where potential customers drop off.
From there, Smartly’s AI-generated summaries and recommendations make the insights immediately actionable:
- Spot patterns, like which demographics are most likely to spend or which product categories attract repeat shoppers.
- Identify friction points in your chat flows that may cause users to abandon the chat.
- Receive tailored suggestions to refine the experience, from reordering questions to adjusting messaging tone.
- Receive recommendations and ideas for future marketing activity: messaging, new potential audiences, and campaign ideas based on chat interactions.
These insights reach far beyond Messenger or Instagram Direct. Because Smartly connects creative, media, and analytics, you can apply what you learn from chat directly to your campaign strategy across Meta, TikTok, YouTube, Reddit, Snap, and beyond.
That’s the power of Smartly: turning real conversations into cross-channel strategy.
Applying Insights Across the Full Funnel
The most exciting shift in conversational commerce isn’t what happens in chat, it’s how those learnings shape everything else.
Imagine discovering that most of your “gifting” audiences choose premium upgrades, while self-shoppers prefer cozy, affordable items. Those insights can power:
- Creative strategy to tailor imagery, copy, and offers.
- Media planning to allocate budget towards campaigns that convert faster.
- Cross-channel personalization to reinforce what resonated in chat across video, display, and social.
In short, conversational ads become a feedback loop for the entire marketing ecosystem, fueling smarter creative and more efficient spend before the next campaign even launches.
That’s the evolution from conversation to commerce to campaign intelligence.
Real Brands, Real Results
Two early adopters are showing what’s possible when conversational ads meet AI-powered insights.
Samsung leveraged conversational ads to promote the launch of its Galaxy Z Flip and Fold devices, sparking authentic interactions that delivered high-quality traffic and engagement. With the new Consumer Insights tool, Samsung is able to revisit that campaign’s data to identify behavioral trends, model preference and price sensitivity to optimize future messaging.
Marley Spoon used Marketing Messages to win back churned customers with a timely offer and frictionless experience. The Marketing Messages campaign delivered a 110% uplift in conversion rate versus email and an impressive 215% uplift compared to push notifications.
Each brand turned conversation into clarity, and clarity into performance.
Why Smartly
Conversational experiences are evolving fast, but Smartly takes them further. The new Consumer Insights tool connects real-time dialogue directly to product catalogs and full-funnel media orchestration. That means chat interactions go beyond capturing intent, translating it into actionable insights across channels.
We’re continuing to expand our Conversational Commerce offering and working to support WhatsApp and fully AI-managed conversations that allow customers to engage at scale.
By combining conversational data with creative production, media execution, and measurement, Smartly turns customer conversations into strategy, helping marketers act faster, align teams, and ultimately, power better ads.
The Future of Conversational Commerce Is Intelligent
Conversations will always be human. Now they can be smarter, too.
With Smartly’s Conversational Ads, marketers can go beyond talking to customers, and listen, learn, and lead with insight. From the first chat to the final conversion, every message becomes a building block for smarter creative, smarter media, and smarter marketing.
See how Smartly powers conversational commerce.
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Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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