Collaborative Success Revolutionizing Ralph Lauren’s Google’s PMax Ad Strategy

KEY FINDINGS:
+20%
in performance
-10%
in Cost Per Clicks
Industry
Fashion
Company size
24,000

Ralph Lauren, the iconic American fashion designer, founded his brand in 1967, turning men’s ties into timeless symbols of elegance. From the Bronx, his brand swiftly grew, blending sophistication and casual luxury across various products. The Polo Ralph Lauren line, with its emblematic logo, reflects his aspirational, refined American style, cementing his status as a trailblazer in high-end, accessible fashion.

Objective

Empowering creative scale while maintaining control

Ralph Lauren aimed to enhance its brand presence across channels by integrating Google’s Performance Max. However, due to Google’s creative features, they had to compromise some creative control. Leveraging Smartly, Ralph Lauren sought to expand creativity and innovation, successfully achieving these goals through their collaboration.

Solution

Streamlined creative automation

With Smartly now integrated into Google Ads, Ralph Lauren keeps engaging consumers across channels with captivating creatives, crafting 800 in just a week. This automation not only speeds up their market entry but also streamlines media setup, making Ralph Lauren’s approach snappier and more impactful.

“We really wanted to push the boundaries, both on the creative side, but also on the innovation side. We needed a partnership to help us make that happen and drive it forward. We found that partner with Smartly.io”

Ellie Elliot

Creative Design, Lead, Ralph Lauren

Results

KEY FINDINGS:
+20%
in performance
-10%
in Cost Per Clicks
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