DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest

KEY FINDINGS:
+114%
ROAS
+800
New Creatives
+286%
Traffic
Industry
Retail
Company size
2000+

DFS, The UK and Ireland omni-channel retailer have designed, made and sold sofas for more than 50 years. From humble beginnings above a billiard hall in Doncaster, they’ve grown to become the UK’s largest sofa manufacturer and retailer.

The brand combines market-leading design expertise with a deep understanding of both customers and the latest trends, to create high quality, stylish and affordable living room, bedroom and dining ranges.

Challenge

DFS runs complex, multi-channel media strategies. Recognizing that users who browse for ideas in the Room Decor interest category amongst others showed strong purchase intent, the team was tasked with ramping up Pinterest shopping campaigns to optimize performance. Without any additional resource or bespoke Pinterest creative this was a tall order, but a priority activity to ensure that the channel was optimized to deliver maximum Return on Ad Spend (ROAS).

Solution

DFS leveraged Smartly to drive increased effectiveness and efficiency. Image templates provided the flexibility, quality and scale required to generate hundreds of new creative variations that were utilized for Pinterest shopping campaigns. This improved performance of existing shopping campaigns and allowed the brand to expand conversion strategy to feature experimental elements like callouts for quick delivery, and limited promotional offers. The DFS team were then able to traffic their creative with ease by leveraging Smartly campaign automation, which saved the team countless hours of manual work and optimized for the future campaign launches of such a high-performing channel. 

Smartly has become a core part of our social strategy, allowing us to automate campaign creation and significantly scale our creative variations on Pinterest. This new approach enabled our paid social team to increase ROAS +114% without any additional resource'

Adam Clarke

Group Senior Digital Performance Manager, DFS Furniture

Results

The campaigns were so successful that DFS was able to scale their activity on Pinterest by almost 300%, creating more than 800 new creative variations while increasing ROAS by 114%. 

The prices reflected in the adverts were historic at the time of advertising.
KEY FINDINGS:
+114%
ROAS
+800
New Creatives
+286%
Traffic
No items found.

Read more success stories

Weather personalization resulted in both an uplift in CTR and conversion rate
Read
LUISAVIAROMA increases ROAS by 65% on TikTok using image templates for shopping ads
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Image Templates and reporting drove 4.2x ROAS
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
Barkbox increases paid social ROI with automation
Read
Creative personalization helps decrease CPA by 52%
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
-72% cost per initiate checkout with Video Templates
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
Over 40 video assets across countries automated
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Bonava saved 50% campaign creation and management
Read
Image Templates save hours of manual work creating personalized ads
Read
Connecting creative at every stage of the funnel using Gen AI
Read
-29% CPA and new subscribers
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Exceptionally high recall lift against industry average with Smartly
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
17 hours saved per week using Pivot Tables with personalized views
Read
Smartly built the creative templates and the copy text changed dynamically based on the contextual t
Read
Monster generated personalized creative in scale
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
30% reduction in execution time with Smartly.io
Read
Reduced CPA by 30% with Bid Multipliers
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
95% time saved in campaign management
Read
Optimized workflows drove better performance
Read
Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo