Smartly.io’s Creative Studio team and Automated Ads enabled HelloFresh to triple its social advertising team's efficiency, and increase the production of customized video ads tenfold for its 2019 Christmas campaigns on Facebook.
HelloFresh, the #1 meal kit provider who’s on a mission to change the way people eat, aimed to drive growth by reaching new audiences and engaging existing customers on Facebook. Specifically, the company wanted to target 12 different markets with personalized Christmas countdown concept video ads that refresh everyday with customized copy in various ad formats.
The existing marketing process and structure could not support the scale and speed of operations required to execute on this level of social advertising innovation. Teams had to go through a manual process that takes days each time they needed to apply customizations on their ads: product details, pricing, discounts, etc. Furthermore, it proved difficult to replicate the process and standardize the quality of work across all 12 target markets that HelloFresh was trying to reach.
In order to execute on these personalized holiday video ads, HelloFresh turned to Smartly.io, which shares the same values of being customer centric, innovative, performance and data-driven, to develop an automated and scalable solution. With the help from Smartly.io’s technical solutions team and 24/5 online support, HelloFresh managed to unlock the potential of the automation offered by Smartly.io and change their entire workflow by setting up the following:
The new workflow enabled four HelloFresh teams -- the paid social team, the design team, the local team and the data team -- to work seamlessly with Smartly.io.