Hopper Automates Stories Creatives and Campaign Optimization with Smartly.io

KEY FINDINGS:
3x
Conversion rate
+67%
App installs
Industry
Travel
Company size
1200

Hopper is an award-winning flight booking app that predicts the future of airfares.

Challenge

Fast-Changing Flight Prices

Airlines are notorious for fast-changing prices - Hopper advertises a large volume of deals that change frequently. Their challenge was to scale, automate, and optimize hundreds of new offers every day without having to hire more people to manage these campaigns. They also wanted to scale their ads on lnstagram Stories. 

Solution

Design Templates Unique to Hopper

Smartly.io approached the challenge with a two-fold solution: each day, hundreds of ads were created from Hopper's flight data with Smartly.io's bespoke Stories Templates. This creative feature ensured automated campaign ran with high-quality, on-brand ads at all times. Once the ads were created, Hopper managed the campaigns with automated optimization features, such as Predictive Budget Allocation that dynamically re-allo­cated the budget to the best performing deals (in terms of CTR or engagement).

Results

Three Times Higher Conversion Rates

This approach proved to be a great success: The campaigns drove a three-times higher conversion rate and 67% more app installs compared to their previous setup. As a result, Hopper shifted 50% of their ad spend to Stories after seeing that the con­versions rates were three times higher compared to feed placements.

KEY FINDINGS:
3x
Conversion rate
+67%
App installs
No items found.

Read more success stories

Over 40 video assets across countries automated
Read
Bonava saved 50% campaign creation and management
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
95% time saved in campaign management
Read
Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain
Read
Reduced CPA by 30% with Bid Multipliers
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Creative personalization helps decrease CPA by 52%
Read
-72% cost per initiate checkout with Video Templates
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
30% reduction in execution time with Smartly.io
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
Image Templates save hours of manual work creating personalized ads
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
-29% CPA and new subscribers
Read
Exceptionally high recall lift against industry average with Smartly.io
Read
Barkbox increases paid social ROI with automation
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Monster generated personalized creative in scale
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
Optimized workflows drove better performance
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Image Templates and reporting drove 4.2x ROAS
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
Connecting creative at every stage of the funnel using Gen AI
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
17 hours saved per week using Pivot Tables with personalized views
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo