Line chart comparing CpDIR and Daily Incremental Reach for LinkedIn and Snapchat from June 6 to September 5 with a legend showing LinkedIn CpDIR at €0.5010, Snapchat CpDIR at €0.1375, LinkedIn Daily Incremental Reach at 146,034, and Snapchat Daily Incremental Reach at 84,118. LinkedIn CpDIR line is gray, Snapchat CpDIR line is yellow, LinkedIn Daily Incremental Reach dotted line is purple, and Snapchat Daily Incremental Reach dotted line is yellow.
Two rectangular VitalSource Distribution promotional cards each reading 'From source to shelf, seamlessly, with speed and certainty.' The upper card has a light blue background with two green dots connected by a curved blue line, and a dark blue 'Learn More' button at the bottom left. The lower card has a peach gradient background with two blue dots connected by a curved pink line, and a dark blue 'Learn More' button at the bottom left.
B2B Marketers

Make complex B2B advertising easier to scale

Less burnout. More breakthrough creative. Scale your original ideas across channels with the perfect mix of personal connection and AI automation.

B2B growth is a complex group effort.

B2B decisions aren’t made by one buyer. And more than 40%* of B2B deals stall due to misalignment within buying groups, raising the stakes for reaching different stakeholders with relevant messages and creative across the buying journey.

Reach the whole buying group

Different stakeholders need different reasons to believe. Reaching high-value audiences with relevant messages across the buying journey takes more creative, precision, and coordination.

Read more

Scale without adding complexity

More audiences, formats, channels, and markets create more manual work. Fragmented tools and workflows slow teams down when they need to move faster.

Read more

Connect activity to impact

B2B marketers face growing pressure to improve performance and prove business value, even when campaign data and workflows are fragmented across platforms.

Read more

Make every B2B advertising decision smarter

Smartly connects creative, media, and intelligence so B2B teams can reach the right buyers, improve performance, and turn advertising signals into action.

Reach the right buyers

  • Reach high-value audiences across leading advertising platforms
  • Tailor creative to different audiences, stakeholders, and buying stages
  • Scale relevant creative across formats, campaigns, and markets
  • Manage activation through a more connected cross-channel workflow
Abstract purple gradient geometric shape with rounded corners on a black background.
Laptop screen showing an advertising campaign dashboard with columns for campaign names, amount spent, fatigue percentages, and ad smartly ID. Campaigns include EMEA Campaign, New Campaign with sub-entries labeled AD 1002 marked as Ad Fatiguing, and Wellness EMEA with Central Europe. A sidebar features an ad titled 'WELLNESS BEGINS' by VitalSource Distribution with a Learn More button and a note 'This ad is fatiguing.'
Two rectangular cards with rounded corners, each featuring a collection of outlined medicine bottles and droppers, the text 'VitalSource Distribution WELLNESS BEGINS' in bold blue letters, and a 'LEARN MORE' button beneath. The top card is light blue with two bottles, the lower card is a gradient of light blue to light peach with multiple bottles.
Line graph showing Reach on the vertical axis from 0 to 900k and an unlabelled horizontal axis from 500 to 4500. Five lines represent Deduplicated Reach (all channels) in purple, Benchmark (all channels) in dotted light purple, Meta in blue, TikTok in dark gray, and LinkedIn in red. Deduplicated Reach rises steeply past the others, reaching about 850k. Benchmark and Meta follow close behind near 600k. TikTok and LinkedIn are lower, ending between 300k-600k.
Icons of major social media and digital advertising platforms in a horizontal row: LinkedIn, Google Ads, Meta, Snapchat, TikTok, YouTube, Pinterest, and Reddit.

 Make impact measurable

  • Bring creative and media performance into a more unified view
  • Understand what is driving performance across campaigns and channels
  • Make faster decisions with clearer, more actionable performance intelligence

Build a stronger case for advertising investment and business impact

Turn signals into action

  • Automate repetitive work so teams can focus on higher-value decisions
  • Optimize campaigns faster with performance signals in one workflow
  • Scale creative and media together instead of operating in silos
  • Maintain visibility, approvals, and control as campaigns scale
A metrics selection panel with checkboxes, showing options like Audience Size, Audience Saturation, Cost per Daily Incremental Reach, Cumulative Frequency, Daily Spend, and Daily Reach. The checkboxes for Cost per Daily Incremental Reach and Daily Spend are selected. There is a search bar at the top and an Apply button at the bottom.
Two VitalSource Distribution promotional ads featuring amber supplement bottles with blank labels; the top ad has droppers and blue text reading "Premium supplements. Dependable sourcing. Ready to scale." The bottom ad has bottles with capsules and pink text reading "Bulk supplements. Reliable supply. Delivered." Both have a Learn More button.
Services & Support

Your success team has a success team.

Getting started should never be the hardest part. Our training ecosystem helps your team master the platform and deliver results faster.

Frictionless onboarding

Custom support that gets your team up and running fast and easy.

Fast-track training

Turn rookies into client-ready experts faster with accelerated training programs.

Managed services

Our approach builds in-house platform masters who help make your team self-sufficient.

Access to experts

Access live Smartly specialists 24/7, plus level up with Smartly Academy and Certification to impress both clients and competitors.

Chat conversation in app Smartly with Kristine helping Sophia fix campaign error by accepting Facebook terms.

More connection. Less complication. More growth.

Smartly brings creative, media, and intelligence together to help B2B teams reach the right buyers, act faster, and prove impact.