Bonava is a leading residential development company in Northern Europe. Bonava has beencreating homes and neighborhoods since the 1930s.
Bonava had been advertising their available real estates in Facebook & Instagram with localized ads. Customizing the message and targeting for each location drove results, yet it was challenging to keep the content updated at all times because of high number of different sites and frequently updating real estate information.
Bonava automated both targeting and ad creation using the Smartly.io Automated Ads. It is a feed-based advertising solution that updates campaigns based on data in any feed available online. The feed can be as simple as a Google spreadsheet, which was used in this case as well. Bonava’s Performance Marketing Agency, iProspect, used this solution to create Carousel, Slideshow and Lead ads automatically. Budgets, targeting, ad creative and copy were pulled from the feed to tweak campaigns in real-time.