Noom achieves scale and efficiency with Google Demand Gen campaigns
Objective
Noom was looking to extend performance for their subscription-based food and wellness app. They needed a solution that allowed them to improve reach and complement their existing paid social activities without stretching creative bandwidth.
Solution
By leveraging Smartly for Google Demand Gen, Noom was able to tap into Google users across YouTube, Discover and Gmail. Demand Gen performed 19% better than BAU and reached an older demographic more efficiently than other channels, specifically during peak.
Noom achieves scale and efficiency with Google Demand Gen campaigns
You can go to the gym, you can eat less, you can track your calories. Noom does the hard part - the behavioural and psychological science to help you keep the weight off and live a healthier life. Noom is an app that really breaks the stigmas of weight loss and moves away from conventional mis-information overload.
Objective
Noom was looking to extend performance for their subscription-based food and wellness app. They needed a solution that allowed them to improve reach and complement their existing paid social activities without stretching creative bandwidth.
Solution
By leveraging Smartly for Google Demand Gen, Noom was able to tap into Google users across YouTube, Discover and Gmail. Demand Gen performed 19% better than BAU and reached an older demographic more efficiently than other channels, specifically during peak.
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