Display personalisation pays off: Specsavers achieve 38% lower CPA

KEY FINDINGS:
38%
decrease in CPA
20%
increase in CVR
14%
increase in CTR
Industry
Optical - Fashion / Medical
Company size
32,500+ employees

We’ve been a family-run business for 40 years, working together with our store partners to provide the best value optometry, audiology and other healthcare service for our customers.

Objective

Specsavers wanted to improve the performance of their display ads. They had been running standard display ads with content changing according to new campaign offers, but without any extra relevance or personalisation. Resource limitations made diversifying creatives across all the numerous banner sizes for all markets seem like a daunting task. So, in collaboration with Specsavers’ media agency and creative agency, Smartly constructed a more diversified and creative testing strategy, testing if this would maximise impact without wasting resources on the wrong avenues.

Solution

The creatives were personalised based on four contextual triggers; weather, geo-location, time of day and day of week with additional rational and soft messaging. 

Smartly built the creative templates and the copy text changed dynamically based on the contextual triggers.

With this simple creative improvement and embracing some of the great DCO possibilities, Specsavers was able to slash their CPA by 38% when looking at the performance from their attribution model.

We are very happy with our collaboration with our assigned Smartly team, they helped us unfold the many possibilities within a DCO strategy, and have continued to prove their excellences within creative and media optimised strategies."

Rikke Rømer

Digital Marketing Manager for Northern Europe

KEY FINDINGS:
38%
decrease in CPA
20%
increase in CVR
14%
increase in CTR
No items found.

Read more success stories

Multi-platform digital circulars to drive reach and incremental sales
Read
Over 40 video assets across countries automated
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
Image Templates save hours of manual work creating personalized ads
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Exceptionally high recall lift against industry average with Smartly
Read
Optimized workflows drove better performance
Read
Bonava saved 50% campaign creation and management
Read
Creative personalization helps decrease CPA by 52%
Read
30% reduction in execution time with Smartly.io
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
Image Templates and reporting drove 4.2x ROAS
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
Monster generated personalized creative in scale
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
-72% cost per initiate checkout with Video Templates
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
Reduced CPA by 30% with Bid Multipliers
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
95% time saved in campaign management
Read
-29% CPA and new subscribers
Read
LUISAVIAROMA increases ROAS by 65% on TikTok using image templates for shopping ads
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
Barkbox increases paid social ROI with automation
Read
17 hours saved per week using Pivot Tables with personalized views
Read
Connecting creative at every stage of the funnel using Gen AI
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo