Walmart Brasil Takes Weekly Offers Online to Drive Offline Sales

KEY FINDINGS:
60s
Up to 1min dwell time
55h
Work time saver per week
65x
Increase in reach
Industry
Retail
Company size
265

Walmart Brasil is the third largest supermarket chain in Brazil and operates 465 stores with multiple sub-brands.

Challenge

Localized Online Advertising To Drive Offline Sales

Walmart Brasil struggled to bring their print ads to any form of digital media, including Facebook, as each region within Brazil featured different products on sale at varying price points. Both the creative development and media buying for this would have taken a lot of work - too much for Walmart and their agency Isobar to do manually.

Solution

Automating Circulars

Walmart used Smartly.io's Automated Ads technology to create Digital Circulars by utilizing the same excel sheet and database that Walmart currently sends to their print ad vendors - bringing them to life as a Facebook Canvas ad and providing a new way for customers to redeem offers in-store.

The first step was to import their print database into a Google spreadsheet. Isobar then created a template in the Smartly.io tool to be automatically replicated across the thousands of products across hundreds of stores.

Lastly, the campaign was launched with automatic geo-targeting to ensure that offers were delivered to the relevant regions, and then automatically optimized towards audiences with the lowest Cost per Store Visit.

Smartly.io’s Automated Ads allows us to communicate our offers to new customer segments - who now have an even bigger reason to visit our stores with promotions they receive on their mobile screens.

André Svartman

General Director of Marketing, Walmart Brazil

Results

65x Higher Reach, Up to a Minute Dwell Time

The campaign was a great success. People spent 48 seconds reading the offers on average and 18% also looked up directions to the nearest store. Success of the initial campaigns led Walmart to expand the campaign from a single region to 16 regions nationally. Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience and saved Walmart 55 hours a week had they created the ads manually. Walmart is looking to replicate this approach to their other markets, starting next with Argentina.

KEY FINDINGS:
60s
Up to 1min dwell time
55h
Work time saver per week
65x
Increase in reach
No items found.

Read more success stories

Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
Exceptionally high recall lift against industry average with Smartly.io
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
95% time saved in campaign management
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
-29% CPA and new subscribers
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
30% reduction in execution time with Smartly.io
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Creative personalization helps decrease CPA by 52%
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
Barkbox increases paid social ROI with automation
Read
Image Templates save hours of manual work creating personalized ads
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Optimized workflows drove better performance
Read
17 hours saved per week using Pivot Tables with personalized views
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Over 40 video assets across countries automated
Read
Bonava saved 50% campaign creation and management
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Reduced CPA by 30% with Bid Multipliers
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Image Templates and reporting drove 4.2x ROAS
Read
-72% cost per initiate checkout with Video Templates
Read
Samsung increases ROAS 173% withdata-driven creativesfor the Galaxy Note 20 launch in Spain
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo