AI is moving at lightning speeds. And marketers are figuring out how to keep pace without losing the creativity, judgment, and human connection that make great advertising work.
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Based on insights from 500 marketers, this report explores how AI is reshaping marketing roles, workflows, creative development, and measurement. It’s a practical look at where AI can accelerate the work, where human oversight matters most, and how teams can prepare for what comes next.
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Inside you’ll discover:

• Why 81% of marketers say AI helps them bring bigger projects and ideas to life
• How to scale AI without sacrificing brand distinctiveness, quality, or control
• Why 95% of marketers want to build strategic and uniquely human skills
• How junior and senior marketers experience AI differently—and what teams can do about it
• Where human judgment belongs in creative development, governance, and campaign measurement
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