eBook
Forrester Report: Optimize Creative and Paid Media Through a Single Source of Truth
How are marketers, like you, staying on top of the latest industry changes? To find out, we partnered with Forrester Research to survey savvy digital advertisers to uncover how they manage creative production and media execution challenges. Findings from the survey include:
What's inside:
- 50%+ respondents cited improving ROI/effectiveness as their top digital advertising priority for the coming year
- 68% of marketers are on the cutting edge adopting generative AI capabilities to optimize creative formats
- Nearly 80% say their digital marketing impact comes from a single platform for creative and campaign management
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