Smartly Creative

Turn heads. Drive action. Repeat.

Unleash your brand at enterprise scale with Smartly Creative, where AI-powered production meets super-human personalization for high-performing creative everywhere.

Move at the speed of culture. Optimize at the speed of AI

Save your team 42 minutes every hour with AI-powered personalization that scales high-impact creative seamlessly across social, programmatic, and CTV, plus intelligently refreshes content to prevent ad fatigue and maximize impact.

Performance starts when creative and media work as one

AI, automation, and analytics are table stakes. Smartly does more, integrating everything, so your team can create and scale personalized, omnichannel creative without compromising brand, speed, or anyone’s sanity. 

Just a few of the more functional perks:

  • Analyze performance in real-time to optimize creative across channels
  • AI-assisted image, video, and text editing
  • Dynamic templates that scale across channels
  • Brand governance built into every workflow

Power better creative. Drive better results.

We handle the complexity so you can focus on creativity, with an AI marketing tool that powers personalization, automated testing, unified channels trafficking, and frictionless teamwork.

Produce

Create killer personalized storytelling fast as lightning. Smartly powers full-funnel creative, including UGC, video, image, display ads, and CTV.

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Personalize

One concept, thousands of variants personalized to every audience. Smartly’s DCO engine localizes creative in real time by region, language, and demographic.

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Power

Break down silos. Streamline activation. Traffic creative across social, CTV, and display from one unified platform. Scale top-performing themes with precision.

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The building blocks of better ads at scale.

Your team deserves more than just another toolbox. Our complete creative management platform works to revolutionize how your brand creates, collaborates, and converts.

Template Editors

Use Smartly’s prebuilt image, video, audio, or HTML5 templates or import your own from After Effects, Photoshop, Figma, or Google Web Designer. AI-powered pre-flight insights like heatmaps, attention scores, and decay curves predict what will perform before you go live.

AI Studio

Get creative production on steroids, thanks to generative AI and automation. Generate personalized ads at scale, transform static images into animations, and build mountains of video variations in minutes instead of hours.

Producer

Say hello to mission control for all your creative variants. Smartly gives you a central place where teams can collaborate in real-time to adapt, approve, and launch ads across channels sans the usual chaos.

Creative Insights

Uncover what works with AI-powered analysis—identify top-performing elements, rank creative by your KPIs, and spot the themes that drive engagement.

"At Foot Locker, we are continuously searching for innovative solutions that help us improve not only customer experience, but also efficiency in campaign setup and optimization. Smartly's GenAI solution helped us not only scale and automate content production, but also improved campaign performance massively"

Jasmin Kreiken
Director of Media & Lifecylcle Marketing
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"We have always wanted to increase the adoption of our DPA campaigns, but our catalog limited our ability to leverage templates and effectively scale. Our team saw a significant increase in ROAS and CVR while saving time and resources through Smartly’s Generative AI solution. Our new streamlined and automated creative workflow has given us the ability to customize and scale across markets through our catalog powered campaigns.”

Linh Phan
Senior Performance Marketing Manager

"PBA gives us the ability to globally diversify our marketing mix. Manually tracking the specific platform dynamics for the markets that we operate is not efficient for us."

Joris Mulders
Global Paid Social Manager
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Support & Services

Creative firepower—strategy, production, and performance optimization—on demand.

Custom & strategic creative services.
UGC creative packages.
HTML5 template execution.
Insights, action plan, & ops management.
Case Studies

700+ brands already use Smartly to help their budgets work harder.

Foot Locker's Gen AI initiative results in a 28% drop in CPA

Key Findings
28%
Lower CPA
32%
Uplift in CTR
10k+
Product images

Monster's personalized designed creatives slashed CPA by more than 50%

Key Findings
+750,000
Job listing creatives
-60%
CPA
+50%
Better quality traffic

Emma Sleep's new era of creative with Generative AI

Key Findings
125%
Uplift in ROAS
246%
Uplift in CVR
42%
Decrease in CPA

Kavak drove a 30x faster creative process with Smartly AI Scene Generation

Key Findings
-41%
CPL
+46%
CTR
30x
Faster creative process

Colgate's elmex activated DCO to successfully drive upper funnel media performance on video

Key Findings
25
Targeted YouTube video ads
100%
Ads above the VTR benchmark
24.7%
Increased ad recall

Transform how your team creates.

Smartly-recognized by the industry's best

Smartly is the only platform named as a leader in Creative AdTech in The Forrester Wave™ and to be independently validated by PwC.

Three suites. One powerhouse platform.

The world doesn’t need another point solution. Smartly's three integrated AI advertising suites work to transform how your team works together, eliminating silos, amplifying results, and finally delivering on the promise of true advertising unification.

Media

Stop the "one-click-at-a-time" slog and manage all your campaigns with AI-assisted workflows.
See Smartly Media
See Smartly Media

Intelligence

Transform fragmented insights into one view to rule them all and stop platform hopping forever.
See Smartly Intelligence
See Smartly Intelligence

Honestly, we'd rather just show you.

Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.