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January 21, 2025

Kavak drove a 30x faster creative process with Smartly AI Scene Generation

KEY FINDINGS:
-41%
CPL
+46%
CTR
30x
Faster creative process

Objective

Kavak needed to diversify its creative, but was concerned about time consuming photoshoots to build all new creative assets.

Solution

When Kavak heard about scene generation with Smartly AI Studio, they knew they had to give it a try. They used scene generation to create new AI-generated backgrounds for their ads, leveraging these new assets for acquisition campaigns in Chile. 

Scene generation enabled Kavak to effortlessly produce ads across their unique audiences, formats, and channels. They were so successful, they decided to roll it out to Mexico - their largest market. 

Now, Kavak is using Smartly AI Studio and Scene Generation to break records, having broken their record for the highest number of leads generated in a single day. 

What was once a daunting task of diversifying creative across audiences and channels has now become an exciting opportunity for Kavak made possible by fast Scene Generation at scale in Smartly AI Studio.

January 21, 2025

Kavak drove a 30x faster creative process with Smartly AI Scene Generation

KEY FINDINGS:
-41%
CPL
+46%
CTR
30x
Faster creative process
About the Customer

Kavak is a global company that buys, finances, manages, and sells used cars. Kavak's mission is to change how people buy and sell used cars by providing a more transparent, secure, and accessible experience. 

Industry
Automotive
Company Size
5,000
Written by
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Objective

Kavak needed to diversify its creative, but was concerned about time consuming photoshoots to build all new creative assets.

Solution

When Kavak heard about scene generation with Smartly AI Studio, they knew they had to give it a try. They used scene generation to create new AI-generated backgrounds for their ads, leveraging these new assets for acquisition campaigns in Chile. 

Scene generation enabled Kavak to effortlessly produce ads across their unique audiences, formats, and channels. They were so successful, they decided to roll it out to Mexico - their largest market. 

Now, Kavak is using Smartly AI Studio and Scene Generation to break records, having broken their record for the highest number of leads generated in a single day. 

What was once a daunting task of diversifying creative across audiences and channels has now become an exciting opportunity for Kavak made possible by fast Scene Generation at scale in Smartly AI Studio.

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KEY FINDINGS:
-41%
CPL
+46%
CTR
30x
Faster creative process

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Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.