Three colored ads for LUNQA bags showing 20% off and shop buttons in English, German, and Spanish.
Four colorful banners advertising 20% off all bags this week with buy or shop now buttons.
Google Marketing Platform

Make a creative impression on Google.

By combining Smartly with Google, you can add advanced creative capabilities on top of Google’s tremendous reach.

Creative scale meets campaign clarity

From production to performance, Smartly simplifies every step of your Google workflow. Scale creative, streamline setup, and optimize every asset with data-driven precision.

Four banner ads featuring chilled drinks with 20% off first order from Espressivo in English and Dutch.
Four ads for Espressivo drinks showing iced green and chocolate beverages with 'Shop Now' buttons.
Diagram showing creative concepts linked to multiple audiences and a media plan with platform icons.

Traffic campaigns in one view

Pull in audiences, assign assets, and traffic ads directly from one view. Syncs with Campaign Manager 360 to streamline your entire media plan.

Crack the code on creative fatigue

Tag assets with rich metadata to reveal what’s working and why. Use creative scoring and insights to optimize performance in real time.

Man wearing helmet and sunglasses riding a bike on a street with fall trees in the background.
User interface for creating a segment named Track Day Riders with segment type Ad Group 1 and three IDs entered.

Limitless creative control.

Smartly helps you deliver brand-safe creative at scale, repurpose social content for Google, and manage it all in one connected platform.

Protect your brand everywhere

Deliver consistent creative across all Google placements, formats, and devices. Lock brand elements in templates to scale personalization without sacrificing identity.

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Repurpose top social creative

Reuse high-performing assets from paid social in Google Demand Gen campaigns. Save time, scale faster, and reach new audiences without reinventing your ads.

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Database icon connected to music note, text box, and play button symbols representing content repurposing.

Manage it all in one place

Smartly brings Google and paid social into one platform. Manage creative, workflows, and insights without toggling tools or duplicating work.

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Case Studies

Smarter starts here.

Deliveroo uses Smartly Creative to create hundreds of weather-based creatives

Key Findings
+25%
Video completion rate
-32%
CPM
-51%
CPA

Collaborative Success Revolutionizing Ralph Lauren’s Google’s PMax Ad Strategy

Key Findings
+20%
in performance
-10%
in Cost Per Clicks

Noom achieves scale and efficiency with Google Demand Gen campaigns

Key Findings
19%
Performance uplift over BAU
46%
Conversions by 55+ consumers

Honestly, we'd rather just show you.

Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.