AI Saves 100 Days and Lifts ASICS Sportstyle to a Premium Feed
Objective
ASICS aimed to refresh its Sportstyle brand presence with premium-quality Dynamic Product Ads (DPAs) that could scale across channels. The goal was to maintain brand craft while driving performance, reducing manual production bottlenecks, and creating a consistent shopping experience for consumers.
Solution
In collaboration with Smartly’s SparkWorks creative team, ASICS leveraged AI Studio to integrate Creative AI directly into its DPA workflow:
- AI-powered background removal transformed 7,000+ product images in minutes.
- Automated creative production generated localized DPAs and Pinterest ads at scale.
- Direct integration with Smartly Media Suite enabled instant multi-channel launch.
- Creative consistency preserved ASICS’ premium brand identity while boosting efficiency.
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AI Saves 100 Days and Lifts ASICS Sportstyle to a Premium Feed
ASICS is a globally recognized sportswear brand known for its high-performance footwear and apparel. In the EMEA region, ASICS Sportstyle combines a premium brand image with performance-driven digital campaigns across social and e-commerce platforms.
Objective
ASICS aimed to refresh its Sportstyle brand presence with premium-quality Dynamic Product Ads (DPAs) that could scale across channels. The goal was to maintain brand craft while driving performance, reducing manual production bottlenecks, and creating a consistent shopping experience for consumers.
Solution
In collaboration with Smartly’s SparkWorks creative team, ASICS leveraged AI Studio to integrate Creative AI directly into its DPA workflow:
- AI-powered background removal transformed 7,000+ product images in minutes.
- Automated creative production generated localized DPAs and Pinterest ads at scale.
- Direct integration with Smartly Media Suite enabled instant multi-channel launch.
- Creative consistency preserved ASICS’ premium brand identity while boosting efficiency.
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