Eventbrite delivers 3X Faster Campaign Execution with high-volume, personalized ad assets across 7 markets
Objective
Eventbrite aimed to run a performance-driven campaign to boost ticket sales using Google’s Performance Max. However, achieving this required multiple asset variations and managing campaigns across seven markets, posing a challenge for their lean team.
Without automation, updating and launching new assets involved time-consuming manual work, slowing campaign velocity and straining resources.
Solution
Eventbrite turned to Smartly to streamline and scale. By automating image and video uploads and campaign setup for the Performance Max (PMax) campaign, Smartly enabled Eventbrite to deliver fresh, personalized content at speed and scale.
AI-powered automation replaced repetitive tasks, allowing the team to focus on strategy while ensuring their creative output remained relevant and high-impact, essential for driving performance for a PMax campaign.
Eventbrite was able to significantly cut down manual effort, leading to 7 markets activated, with 150 ads per market scaled effortlessly and a stronger CTR (+247% uplift).
“Smartly made it easy to scale our Performance Max campaigns across seven markets. Automating creative production and campaign setup saved us time and allowed us to focus on strategy. We launched 150+ ads per market with ease and saw a 247% increase in CTR—driving real performance at scale".
Eventbrite delivers 3X Faster Campaign Execution with high-volume, personalized ad assets across 7 markets
Eventbrite is a global events marketplace that serves event creators and event-goers in nearly 180 countries. Since its inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. In 2024, Eventbrite distributed over 83 million paid tickets to over 4.7 million events, helping people find new things to do or new ways to do more of what they love.
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Objective
Eventbrite aimed to run a performance-driven campaign to boost ticket sales using Google’s Performance Max. However, achieving this required multiple asset variations and managing campaigns across seven markets, posing a challenge for their lean team.
Without automation, updating and launching new assets involved time-consuming manual work, slowing campaign velocity and straining resources.
Solution
Eventbrite turned to Smartly to streamline and scale. By automating image and video uploads and campaign setup for the Performance Max (PMax) campaign, Smartly enabled Eventbrite to deliver fresh, personalized content at speed and scale.
AI-powered automation replaced repetitive tasks, allowing the team to focus on strategy while ensuring their creative output remained relevant and high-impact, essential for driving performance for a PMax campaign.
Eventbrite was able to significantly cut down manual effort, leading to 7 markets activated, with 150 ads per market scaled effortlessly and a stronger CTR (+247% uplift).
“Smartly made it easy to scale our Performance Max campaigns across seven markets. Automating creative production and campaign setup saved us time and allowed us to focus on strategy. We launched 150+ ads per market with ease and saw a 247% increase in CTR—driving real performance at scale".
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