GroupM DE used Predictive Budget Allocation to scale and improve campaign performance with in-flight adjustments.
Challenge
With a high number of clients, campaigns, and markets to manage, GroupM DE was only able to plan budgets prior to campaign launch. The team needed a solution that provided the ability to test and scale on new platforms without causing strain on resources and workload.
Solution
Leveraging Smartly.io’s Predictive Budget Allocation, GroupM DE was able to optimize live campaigns with the press of a button. This enabled them to scale to 3 additional platforms in TikTok, Pinterest, and Snap, while improving overall campaign performance by double digits.
GroupM DE used Predictive Budget Allocation to scale and improve campaign performance with in-flight adjustments.
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Renowned for planning, buying, and optimizing advertising, GroupM operates worldwide, crafting strategic campaigns for optimal visibility and engagement in the dynamic media landscape.
Challenge
With a high number of clients, campaigns, and markets to manage, GroupM DE was only able to plan budgets prior to campaign launch. The team needed a solution that provided the ability to test and scale on new platforms without causing strain on resources and workload.
Solution
Leveraging Smartly.io’s Predictive Budget Allocation, GroupM DE was able to optimize live campaigns with the press of a button. This enabled them to scale to 3 additional platforms in TikTok, Pinterest, and Snap, while improving overall campaign performance by double digits.
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