GroupM Netherlands decrease traffic acquisition costs by 25%
Objective
GroupM needs to consistently adapt its approach in order to stay on top of macroeconomic challenges coupled with evolving industry requirements and changes in consumer behavior. The challenge is to ensure they’re consistently delivering high performing campaigns at every stage of the funnel for its clients.
GroupM partnered up with Smartly 7+ years ago to drive optimal business results more efficiently for their clients across campaign management, intelligence, and creative workflows. Smartly unifies the platforms into a single workflow that allows both GroupM’s creative and media specialists to work together on templates, data feeds, campaign setups and client approval. Today, GroupM and Smartly Champions have now trained over 50+ GroupM media and creative specialists in Smartly.
Solution
The impact on GroupM’s campaign management and performance for its clients has been tremendous. Producing and scaling authentic on-brand creatives across different advertising platforms and markets is time consuming - Smartly makes it efficient, and enables in-flight optimization. Once the campaign is live, GroupM uses Smartly’s creative iteration and intelligence to scale the most impactful dynamic creative and uses predictive algorithms to automatically adjust bids and budgets based on the metrics that matter most to their clients and improve performance.
For example, leveraging creative templatization, GroupM managed to reduce cost per click by 70% for their client ICI Paris XL. And by using Smartly campaign automation, they managed to re-invest 50% of the time savings into innovative optimizations for one of our biggest retail clients.
Results
- ICI PARIS XL: Leveraging creative templatization, -70% CPC.
- Biggest Retail Client X: Smartly AA, re-invest 50% of the time savings into innovative optimizations. Reduce traffic acquisition costs by 25%.
- Smartly has helped with reducing Eurojackpot’s workflow time by 50%-70%, allowing for more weekly jackpot draws, translating to better business results full-funnel
GroupM Netherlands decrease traffic acquisition costs by 25%
GroupM is one of the largest media agencies in the world, serving hundreds of clients. They create, integrate, and scale technology-enabled services with premium partners to maintain their place at the forefront of today’s new digital era of media strategy and innovation. For each of its clients, GroupM is uber-focused on delivering high performing campaigns at every stage of the funnel, and leveraging the most innovative tools in the industry to do so.
Objective
GroupM needs to consistently adapt its approach in order to stay on top of macroeconomic challenges coupled with evolving industry requirements and changes in consumer behavior. The challenge is to ensure they’re consistently delivering high performing campaigns at every stage of the funnel for its clients.
GroupM partnered up with Smartly 7+ years ago to drive optimal business results more efficiently for their clients across campaign management, intelligence, and creative workflows. Smartly unifies the platforms into a single workflow that allows both GroupM’s creative and media specialists to work together on templates, data feeds, campaign setups and client approval. Today, GroupM and Smartly Champions have now trained over 50+ GroupM media and creative specialists in Smartly.
Solution
The impact on GroupM’s campaign management and performance for its clients has been tremendous. Producing and scaling authentic on-brand creatives across different advertising platforms and markets is time consuming - Smartly makes it efficient, and enables in-flight optimization. Once the campaign is live, GroupM uses Smartly’s creative iteration and intelligence to scale the most impactful dynamic creative and uses predictive algorithms to automatically adjust bids and budgets based on the metrics that matter most to their clients and improve performance.
For example, leveraging creative templatization, GroupM managed to reduce cost per click by 70% for their client ICI Paris XL. And by using Smartly campaign automation, they managed to re-invest 50% of the time savings into innovative optimizations for one of our biggest retail clients.
Results
- ICI PARIS XL: Leveraging creative templatization, -70% CPC.
- Biggest Retail Client X: Smartly AA, re-invest 50% of the time savings into innovative optimizations. Reduce traffic acquisition costs by 25%.
- Smartly has helped with reducing Eurojackpot’s workflow time by 50%-70%, allowing for more weekly jackpot draws, translating to better business results full-funnel
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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