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February 21, 2023

How Consumers are Shopping this Holiday Season

KEY FINDINGS:
Advertisers everywhere have one question: how can I best engage consumers – new and old?

40% of our respondents say they’ll start shopping for holiday gifts earlier this year than last year.

This year is unique in that the current economic climate is what seems to be largely shifting consumer behaviors and preferences. We see consumers increasingly focus on brand authenticity, product necessity, and word of mouth endorsement.

After Reading This eBook You’ll Learn:

  • The mindset of the 2022 holiday shopper
  • How the economy is impacting shopping behavior
  • How creators can boost your advertising strategy
February 21, 2023

How Consumers are Shopping this Holiday Season

KEY FINDINGS:
About the Customer
Industry
Retail/Shopping
CPG
Company Size
Written by
Featured posts
How to Master Brand Measurement in Real-Time

40% of our respondents say they’ll start shopping for holiday gifts earlier this year than last year.

This year is unique in that the current economic climate is what seems to be largely shifting consumer behaviors and preferences. We see consumers increasingly focus on brand authenticity, product necessity, and word of mouth endorsement.

After Reading This eBook You’ll Learn:

  • The mindset of the 2022 holiday shopper
  • How the economy is impacting shopping behavior
  • How creators can boost your advertising strategy
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KEY FINDINGS:

Honestly, we'd rather just show you.

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