Makuake and Septeni Increase Revenue with Smartly Image Templates
CHALLENGE
Acquiring Users with Creative that Expresses the Brand
Makuake and Septeni wanted to acquire new users and increase sales while conveying more information to users through dynamic ads on Facebook and Instagram. To do so, they were looking to "optimize ad performance" and "maximize ad volume”. They were looking for more flexibility with their creatives to make it happen, but the native platform features and other third party creative tools were not enough and the quality was not satisfying.
SOLUTION
Smartly.io's Image Templates Automates Creative Production without Compromising Brand Image
By using Smartly.io's image templates, they are now able to include information in the feed such as "number of supporters" and "days left (for the project)" in the creative which they previously were not able to do.
RESULTS
Better Results with Less Manual Work
Makuake and Septeni were able to achieve higher results in click rate, acquisition cost per user and ROAS compared to regular dynamic ads with less manual work and using assets efficiently by adding dynamically changing information that users wanted to know through the creatives.
Makuake and Septeni Increase Revenue with Smartly Image Templates
Makuake supports “atarashii (latest)” goods and experiences through their platform and provides multifaceted business support for both domestic and international companies. By working with more than 100 financial institutions across Japan, Makuake supports businesses across the market, they also collaborate with distribution partners both domestic and oversea partners to help businesses expand even after the project completes.
SEPTENI provides digital marketing business and supports digital transformation for their clients by providing digital advertising services and solutions based on AI and data.
CHALLENGE
Acquiring Users with Creative that Expresses the Brand
Makuake and Septeni wanted to acquire new users and increase sales while conveying more information to users through dynamic ads on Facebook and Instagram. To do so, they were looking to "optimize ad performance" and "maximize ad volume”. They were looking for more flexibility with their creatives to make it happen, but the native platform features and other third party creative tools were not enough and the quality was not satisfying.
SOLUTION
Smartly.io's Image Templates Automates Creative Production without Compromising Brand Image
By using Smartly.io's image templates, they are now able to include information in the feed such as "number of supporters" and "days left (for the project)" in the creative which they previously were not able to do.
RESULTS
Better Results with Less Manual Work
Makuake and Septeni were able to achieve higher results in click rate, acquisition cost per user and ROAS compared to regular dynamic ads with less manual work and using assets efficiently by adding dynamically changing information that users wanted to know through the creatives.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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