The following is a guest blog written in collaboration with Pinterest.

In today’s rapidly changing advertising ecosystem, AI is opening new doors for creativity, personalization, and performance at a scale we have never seen.  This blog is a sneak peek at what you’ll learn from us at Advance and invites you behind the scenes of how we’re navigating today’s rapidly evolving advertising landscape, and why it matters to our community of advertisers, creators and Pinners.  We hope you’ll join us at Advance for an up-close look at the work and insights shaping what’s next.

Putting People First: Pinterest’s Approach to Responsible AI

The next chapter of advertising isn’t just about what’s possible with AI; it’s about what’s responsible. As one of the world’s leading visual inspiration platforms, Pinterest is committed to using technology thoughtfully and intentionally.

At the heart of our approach, Pinterest is thoughtfully leveraging AI, tuned to our unique curation signals, to cultivate creativity and action. This mindset shapes every new capability we build, ensuring that innovation supports both people and brands, and sets the stage for a more inspired future.

Powerful technology should serve people by building trust, offering transparency, and always putting user well-being first.

Curious about what responsible AI looks like in practice? Don’t miss Bill Watkins joining industry leaders for the Advertising for Good panel at Smartly Advance at 11 am, where we will discuss how platforms like Pinterest are advancing innovation while aiming to protect what matters most.

Helping People Make Confident Decisions

“Why did they leave their carts behind?” It’s the question that has shaped checkout strategies for years. But maybe it’s time to see cart abandonment in a new light—not as a loss, but as essential feedback that helps us understand what shoppers are really looking for.

On Pinterest, billions of Pins are curated every day, sparking a vibrant cycle of creativity, exploration, and ultimately, decision making. Our AI, fueled by first-party curation signals, delivers personally relevant content that not only inspires but empowers people to make confident decisions—setting Pinterest apart as a space for both positivity and belonging.

Join Stacy Malone, Pinterest’s VP of Global Business Marketing, and guest speaker Sarah Carhart, Urban Outfitters’ Head of Digital, at Smartly Advance at 5pm for a new conversation on what really drives decisions in shopping today. You’ll get the latest research on decision-making, the unique role of curation and creative control, and how Pinterest is designed to support shoppers at every step—helping your brand support customers at the precise moments when choices are made.

AI as a Creative and Curation Partner

At Smartly Advance, discover how Pinterest is using AI not only for performance, but as a creative partner for brands and advertisers.

In our Collage Studio, see firsthand how tools like collages are inspiring new ways to engage, shop, and create. Collages are now the fastest-growing new organic content type among Gen Z users, with tens of millions already built on Pinterest (Source: Pinterest Internal Data, Global, May 2025). Looking ahead, we’re excited to roll out more with collages. You can learn more here. 

Pinterest and Smartly are excited to continue their collaboration next year. Our shared goal: to unlock even more seamless, effective solutions for advertisers

Together, we are setting new standards for what advertising should be: innovative, transparent, and built for supporting decisions at every step of the journey.

Join us at ADVANCE 2025.